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The importance of touristic collaborative networks for peripheral regions: the CRECEER project

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Resumo:This chapter describes a specific project that was coordinated and implemented by a Higher Education Institution (HEI), the Polytechnic Institute of Bragança (IPB) to increase regional competitiveness. The project named “Creation of business cooperation networks in rural cross-border regions between companies in the gourmet agri-food and tourism sectors”, with the Portuguese acronym CRECEER, was implemented in two regions, Douro and Terras de Trás-os-Montes. In order to increase the competitiveness of companies located in peripheral regions, the project focused in enhancing the quality of their supply, their visibility, the development of a common framework for online business, and the creation of a collaborative network that jointly commercialized gourmet products and touristic services. The implementation of the project, the activities developed, and the results obtained through the creation of a regional collaborative network with different participants, will be described.
Autores principais:Fernandes, Joana
Outros Autores:Pires, Luís; Nogueira, Sónia P.
Assunto:Business cooperation Collaborative network Gourmet products Agri-food sector Tourism sector Rural regions
Ano:2023
País:Portugal
Tipo de documento:capítulo de livro
Tipo de acesso:acesso restrito
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB

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