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Contextualized ubiquity: a new opportunity for rendering business information and services

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Detalhes bibliográficos
Resumo:Ubiquitous information and services means that they are available anywhere and anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boost, in Customer Relationship Management (CRM) and E-Commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms, located in user-consuming real-world objects. A Wine Integrated Management System, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits.
Autores principais:Cunha, Carlos R.
Outros Autores:Peres, Emanuel; Morais, Raul; Bessa, Maximino; Reis, Manuel José Cabral dos Santos
Assunto:Ubiquity Mobile-devices Context-aware Electronic-services
Ano:2009
País:Portugal
Tipo de documento:comunicação em conferência
Tipo de acesso:acesso restrito
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB

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