Publicação
Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira
| Resumo: | Innovation is seen as driving economic growth. In the field of consumer products, innovation is a key factor to generate profitability and growth, ensuring that companies succeed and remain in the market even in difficult economic and financial periods (Nielsen, 2015). Companies need to be continually innovating to be competitive. In this context, many companies invest in the development of new products to gain a greater market share and, consequently, to achieve higher profits. On the opposite side, consumers have a strong appetite for innovation and are increasingly demanding in terms of quantity, quality and variety of products. On the other hand, the literature demonstrates that sociodemographic characteristics have a significant influence on consumer behavior regarding the adoption of new products, indicating that younger consumers with higher income and higher education level tend to adopt innovations faster (Gatignon and Robertson, 1985; Wang, Dou and Zhou, 2008). This work is part of a project developed under PRODER, measure 4.1 - Cooperation for innovation, dedicated to the development of new products derived from alheira, namely, snacks with alheira filling. The project results from a partnership between a research unit and an industrial company. In December 2017, tastings were held at Intermarché located in Bragança city. The new product was presented to the consumer with two types of presentation, namely croissant brioche dough with alheira filling and small rectangular portions of brioche dough with alheira filling. Consumers were invited to participate in the tasting event on a voluntary basis. After the tasting of the product, participants were asked to complete a questionnaire with the objective to evaluate the product tasted on a scale from 1 (Very unpleasant) to 5 (Very pleasant), requesting the indication of a reason justifying the evaluation; to know the intention to buy on a scale from 1 (I would not buy it for sure) to 5 (I would buy it for sure); and to know the most appealing shape of presentation of the product from the perspective of the consumer. In addition, questions were asked about age, gender and occupation. Data were processed using SPSS (Statistical Package for Social Sciences) software. |
|---|---|
| Autores principais: | Estevinho, Leticia M. |
| Outros Autores: | Ribeiro, Maria Isabel; Fernandes, António; Sousa, Fernando Ruivo de |
| Assunto: | innovation Traditional Products Trás-os-Montes Consumers alheira |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173124646109184 |
|---|---|
| author | Estevinho, Leticia M. |
| author2 | Ribeiro, Maria Isabel Fernandes, António Sousa, Fernando Ruivo de |
| author2_role | author author author |
| author_facet | Estevinho, Leticia M. Ribeiro, Maria Isabel Fernandes, António Sousa, Fernando Ruivo de |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Estevinho, Leticia M.\",\"Person.identifier.orcid\":\"0000-0002-9249-1948\"},{\"Person.name\":\"Ribeiro, Maria Isabel\",\"Person.identifier.orcid\":\"0000-0002-5425-006X\"},{\"Person.name\":\"Fernandes, António\",\"Person.identifier.orcid\":\"0000-0002-9971-4796\"},{\"Person.name\":\"Sousa, Fernando Ruivo de\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Estevinho, Leticia M. Ribeiro, Maria Isabel Fernandes, António Sousa, Fernando Ruivo de |
| datacite.date.Accepted.fl_str_mv | 2018-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2018-06-18T10:09:34Z |
| datacite.date.embargoed.fl_str_mv | 2018-06-18T10:09:34Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | innovation Traditional Products Trás-os-Montes Consumers alheira |
| datacite.titles.title.fl_str_mv | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Estevinho, Leticia M. Ribeiro, Maria Isabel Fernandes, António Sousa, Fernando Ruivo de |
| dc.date.Accepted.fl_str_mv | 2018-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2018-06-18T10:09:34Z |
| dc.date.embargoed.fl_str_mv | 2018-06-18T10:09:34Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/17703 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Instituto Politécnico de Viseu |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | innovation Traditional Products Trás-os-Montes Consumers alheira |
| dc.title.fl_str_mv | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_c94f |
| description | Innovation is seen as driving economic growth. In the field of consumer products, innovation is a key factor to generate profitability and growth, ensuring that companies succeed and remain in the market even in difficult economic and financial periods (Nielsen, 2015). Companies need to be continually innovating to be competitive. In this context, many companies invest in the development of new products to gain a greater market share and, consequently, to achieve higher profits. On the opposite side, consumers have a strong appetite for innovation and are increasingly demanding in terms of quantity, quality and variety of products. On the other hand, the literature demonstrates that sociodemographic characteristics have a significant influence on consumer behavior regarding the adoption of new products, indicating that younger consumers with higher income and higher education level tend to adopt innovations faster (Gatignon and Robertson, 1985; Wang, Dou and Zhou, 2008). This work is part of a project developed under PRODER, measure 4.1 - Cooperation for innovation, dedicated to the development of new products derived from alheira, namely, snacks with alheira filling. The project results from a partnership between a research unit and an industrial company. In December 2017, tastings were held at Intermarché located in Bragança city. The new product was presented to the consumer with two types of presentation, namely croissant brioche dough with alheira filling and small rectangular portions of brioche dough with alheira filling. Consumers were invited to participate in the tasting event on a voluntary basis. After the tasting of the product, participants were asked to complete a questionnaire with the objective to evaluate the product tasted on a scale from 1 (Very unpleasant) to 5 (Very pleasant), requesting the indication of a reason justifying the evaluation; to know the intention to buy on a scale from 1 (I would not buy it for sure) to 5 (I would buy it for sure); and to know the most appealing shape of presentation of the product from the perspective of the consumer. In addition, questions were asked about age, gender and occupation. Data were processed using SPSS (Statistical Package for Social Sciences) software. |
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| eu_rights_str_mv | openAccess |
| format | conferenceObject |
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| person_str_mv | Estevinho, Leticia M. Estevinho, Leticia M. https://www.ciencia-id.pt/BA14-09D6-A406 BA14-09D6-A406 http://orcid.org/0000-0002-9249-1948 0000-0002-9249-1948 Ribeiro, Maria Isabel Ribeiro, Maria Isabel https://www.ciencia-id.pt/8D1B-9409-7921 8D1B-9409-7921 http://orcid.org/0000-0002-5425-006X 0000-0002-5425-006X Fernandes, António Fernandes, António https://www.ciencia-id.pt/831E-7E0E-DFC1 831E-7E0E-DFC1 http://orcid.org/0000-0002-9971-4796 0000-0002-9971-4796 Sousa, Fernando Ruivo de |
| publishDate | 2018 |
| publisher.none.fl_str_mv | Instituto Politécnico de Viseu |
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| spelling | engInstituto Politécnico de Viseupt_PTInnovation is seen as driving economic growth. In the field of consumer products, innovation is a key factor to generate profitability and growth, ensuring that companies succeed and remain in the market even in difficult economic and financial periods (Nielsen, 2015). Companies need to be continually innovating to be competitive. In this context, many companies invest in the development of new products to gain a greater market share and, consequently, to achieve higher profits. On the opposite side, consumers have a strong appetite for innovation and are increasingly demanding in terms of quantity, quality and variety of products. On the other hand, the literature demonstrates that sociodemographic characteristics have a significant influence on consumer behavior regarding the adoption of new products, indicating that younger consumers with higher income and higher education level tend to adopt innovations faster (Gatignon and Robertson, 1985; Wang, Dou and Zhou, 2008). This work is part of a project developed under PRODER, measure 4.1 - Cooperation for innovation, dedicated to the development of new products derived from alheira, namely, snacks with alheira filling. The project results from a partnership between a research unit and an industrial company. In December 2017, tastings were held at Intermarché located in Bragança city. The new product was presented to the consumer with two types of presentation, namely croissant brioche dough with alheira filling and small rectangular portions of brioche dough with alheira filling. Consumers were invited to participate in the tasting event on a voluntary basis. After the tasting of the product, participants were asked to complete a questionnaire with the objective to evaluate the product tasted on a scale from 1 (Very unpleasant) to 5 (Very pleasant), requesting the indication of a reason justifying the evaluation; to know the intention to buy on a scale from 1 (I would not buy it for sure) to 5 (I would buy it for sure); and to know the most appealing shape of presentation of the product from the perspective of the consumer. In addition, questions were asked about age, gender and occupation. Data were processed using SPSS (Statistical Package for Social Sciences) software.application/pdfpt_PTInnovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheiraPersonalEstevinho, Leticia M.DSpacehttp://dspace.org/items/4a1d5ba2-1854-4ca5-89a4-73f35e964df9DSpacehttp://dspace.org/items/4a1d5ba2-1854-4ca5-89a4-73f35e964df9EstevinhoLetícia M.Ciência IDhttps://www.ciencia-id.ptBA14-09D6-A406ORCIDhttp://orcid.org0000-0002-9249-1948Scopus Author IDhttps://www.scopus.com6506577664Scopus Author IDhttps://www.scopus.com57211945650PersonalRibeiro, Maria IsabelDSpacehttp://dspace.org/items/cff96812-d440-40dc-b44f-998d48894fd0DSpacehttp://dspace.org/items/cff96812-d440-40dc-b44f-998d48894fd0RibeiroMaria IsabelCiência IDhttps://www.ciencia-id.pt8D1B-9409-7921ORCIDhttp://orcid.org0000-0002-5425-006XScopus Author IDhttps://www.scopus.com58492545800PersonalFernandes, AntónioDSpacehttp://dspace.org/items/57537474-8c6d-4d45-99cc-5510c93e59ccDSpacehttp://dspace.org/items/57537474-8c6d-4d45-99cc-5510c93e59ccFernandesAntónioCiência IDhttps://www.ciencia-id.pt831E-7E0E-DFC1ORCIDhttp://orcid.org0000-0002-9971-4796Scopus Author IDhttps://www.scopus.com55815966700Sousa, Fernando Ruivo deHostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISBNIsPartOf978-989-96937-4-62018-06-18T10:09:34Z20182018-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/17703http://purl.org/coar/access_right/c_abf2open accessinnovationTraditional ProductsTrás-os-MontesConsumersalheira202395 bytesother research producthttp://purl.org/coar/resource_type/c_c94fconference object2018http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/2b1e9295-d698-4343-b563-7d660fd7f49f/download1st International Meeting on Innovation & Development in the Food Sector: Abstract book.144146Viseu |
| spellingShingle | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira Estevinho, Leticia M. innovation Traditional Products Trás-os-Montes Consumers alheira |
| status | SINGLETON |
| subject.fl_str_mv | innovation Traditional Products Trás-os-Montes Consumers alheira |
| title | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| title_full | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| title_fullStr | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| title_full_unstemmed | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| title_short | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| title_sort | Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira |
| topic | innovation Traditional Products Trás-os-Montes Consumers alheira |
| topic_facet | innovation Traditional Products Trás-os-Montes Consumers alheira |
| url | http://hdl.handle.net/10198/17703 |
| visible | 1 |