Publicação
Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation
| Resumo: | Sustainability has gone from being merely a normative aspiration to becoming a strategic and communicational imperative, influencing the image of destinations, brand legitimacy, and tourist behavior. At the same time, the need for resilient and regenerative tourism systems, aligned with international guidelines such as those promoted by the World Tourism Organization (UNWTO), is highlighted. In parallel, the advancement of digital technologies, including artificial intelligence, augmented reality, and user experience-centric interfaces, redefines management, marketing, experience, and governance processes, while also raising ethical and social challenges. In an integrated way, the articles studied and compared demonstrate that value creation in contemporary tourism cannot be understood solely in economic terms, but must incorporate environmental responsibility, ethical governance, technological innovation, and meaningful stakeholder engagement. The set of contributions reinforces the central role of communication and marketing as strategic mechanisms to address complexity, promote sustainability, and shape the future of tourism systems. |
|---|---|
| Autores principais: | Borges, Ana Pinto |
| Outros Autores: | Vieira, Elvira Pacheco; Almeida, Antonio Lopes de; Remondes, Jorge; Rodrigues, Paula; Skvarciany, Viktorija |
| Assunto: | Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173416372535296 |
|---|---|
| author | Borges, Ana Pinto |
| author2 | Vieira, Elvira Pacheco Almeida, Antonio Lopes de Remondes, Jorge Rodrigues, Paula Skvarciany, Viktorija |
| author2_role | author author author author author |
| author_facet | Borges, Ana Pinto Vieira, Elvira Pacheco Almeida, Antonio Lopes de Remondes, Jorge Rodrigues, Paula Skvarciany, Viktorija |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Borges, Ana Pinto\"},{\"Person.name\":\"Vieira, Elvira Pacheco\",\"Person.identifier.orcid\":\"0000-0002-9296-3896\"},{\"Person.name\":\"Almeida, Antonio Lopes de\"},{\"Person.name\":\"Remondes, Jorge\"},{\"Person.name\":\"Rodrigues, Paula\"},{\"Person.name\":\"Skvarciany, Viktorija\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Borges, Ana Pinto Vieira, Elvira Pacheco Almeida, Antonio Lopes de Remondes, Jorge Rodrigues, Paula Skvarciany, Viktorija |
| datacite.date.Accepted.fl_str_mv | 2026-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2026-03-02T11:12:05Z |
| datacite.date.embargoed.fl_str_mv | 2026-03-02T11:12:05Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| datacite.titles.title.fl_str_mv | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Borges, Ana Pinto Vieira, Elvira Pacheco Almeida, Antonio Lopes de Remondes, Jorge Rodrigues, Paula Skvarciany, Viktorija |
| dc.date.Accepted.fl_str_mv | 2026-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2026-03-02T11:12:05Z |
| dc.date.embargoed.fl_str_mv | 2026-03-02T11:12:05Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/35905 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Instituto Superior de Entre Douro e Vouga |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by-nc/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| dc.title.fl_str_mv | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | Sustainability has gone from being merely a normative aspiration to becoming a strategic and communicational imperative, influencing the image of destinations, brand legitimacy, and tourist behavior. At the same time, the need for resilient and regenerative tourism systems, aligned with international guidelines such as those promoted by the World Tourism Organization (UNWTO), is highlighted. In parallel, the advancement of digital technologies, including artificial intelligence, augmented reality, and user experience-centric interfaces, redefines management, marketing, experience, and governance processes, while also raising ethical and social challenges. In an integrated way, the articles studied and compared demonstrate that value creation in contemporary tourism cannot be understood solely in economic terms, but must incorporate environmental responsibility, ethical governance, technological innovation, and meaningful stakeholder engagement. The set of contributions reinforces the central role of communication and marketing as strategic mechanisms to address complexity, promote sustainability, and shape the future of tourism systems. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/3c6f0cee-d0c6-4a61-a19e-318fd909c34a/download |
| id | ipb_a02b7bd43f0d37b664cd7efcc473d10d |
| identifier.url.fl_str_mv | http://hdl.handle.net/10198/35905 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/35905 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Borges, Ana Pinto Vieira, Elvira Pacheco Vieira, Elvira Pacheco https://www.ciencia-id.pt/B913-0565-0908 B913-0565-0908 http://orcid.org/0000-0002-9296-3896 0000-0002-9296-3896 Almeida, Antonio Lopes de Remondes, Jorge Rodrigues, Paula Skvarciany, Viktorija |
| publishDate | 2026 |
| publisher.none.fl_str_mv | Instituto Superior de Entre Douro e Vouga |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engInstituto Superior de Entre Douro e VougaengSustainability has gone from being merely a normative aspiration to becoming a strategic and communicational imperative, influencing the image of destinations, brand legitimacy, and tourist behavior. At the same time, the need for resilient and regenerative tourism systems, aligned with international guidelines such as those promoted by the World Tourism Organization (UNWTO), is highlighted. In parallel, the advancement of digital technologies, including artificial intelligence, augmented reality, and user experience-centric interfaces, redefines management, marketing, experience, and governance processes, while also raising ethical and social challenges. In an integrated way, the articles studied and compared demonstrate that value creation in contemporary tourism cannot be understood solely in economic terms, but must incorporate environmental responsibility, ethical governance, technological innovation, and meaningful stakeholder engagement. The set of contributions reinforces the central role of communication and marketing as strategic mechanisms to address complexity, promote sustainability, and shape the future of tourism systems.application/pdfengReframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformationBorges, Ana PintoPersonalVieira, Elvira PachecoDSpacehttp://dspace.org/items/20a7a09b-08b2-4e43-8195-d3eb94852f13DSpacehttp://dspace.org/items/20a7a09b-08b2-4e43-8195-d3eb94852f13VieiraElvira PachecoCiência IDhttps://www.ciencia-id.ptB913-0565-0908ORCIDhttp://orcid.org0000-0002-9296-3896Scopus Author IDhttps://www.scopus.com180827-009829Almeida, Antonio Lopes deRemondes, JorgeRodrigues, PaulaSkvarciany, ViktorijaHostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOf2182-9306DOIIsPartOf10.54663/2182-9306.20262026-03-02T11:12:05Z20262026-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/35905http://purl.org/coar/access_right/c_abf2open accessTourism and hospitalitySustainabilityDigital transformationMarketing strategyCommunicationDestination competitivenessResilienceStakeholder engagementArtificial intelligenceInnovation.421957 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal article2026http://creativecommons.org/licenses/by-nc/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/3c6f0cee-d0c6-4a61-a19e-318fd909c34a/downloadInternacional Journal of Marketing Communication and New Media17 |
| spellingShingle | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation Borges, Ana Pinto Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| status | SINGLETON |
| subject.fl_str_mv | Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| title | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| title_full | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| title_fullStr | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| title_full_unstemmed | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| title_short | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| title_sort | Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation |
| topic | Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| topic_facet | Tourism and hospitality Sustainability Digital transformation Marketing strategy Communication Destination competitiveness Resilience Stakeholder engagement Artificial intelligence Innovation. |
| url | http://hdl.handle.net/10198/35905 |
| visible | 1 |