Publicação
The electric car charging market in Latvia: a qualitative portrayal
| Resumo: | Purpose: This study aims to understand the Latvian electric car owner’s charging behavior, needs, and preferences in order to develop a marketing strategy for a new comer company to successfully market its services there. Methodology: There is very little to no research about electric car charging and electric car owner behavior in Latvia. Hence, due to its exploratory qualities, the qualitative research method was chosen. The data collection method was chosen to be semistructured interviews with electric car owners in Latvia. For data from the interviews to be analyzed, qualitative content analysis was applied. |
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| Autores principais: | Aurylaitè, Patricija |
| Outros Autores: | Correia, Ricardo |
| Assunto: | Electric car charging Charging station Latvian market Marketing strategy |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | Purpose: This study aims to understand the Latvian electric car owner’s charging behavior, needs, and preferences in order to develop a marketing strategy for a new comer company to successfully market its services there. Methodology: There is very little to no research about electric car charging and electric car owner behavior in Latvia. Hence, due to its exploratory qualities, the qualitative research method was chosen. The data collection method was chosen to be semistructured interviews with electric car owners in Latvia. For data from the interviews to be analyzed, qualitative content analysis was applied. |
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