Publicação
The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products
| Resumo: | In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services. |
|---|---|
| Autores principais: | Cunha, Carlos R. |
| Outros Autores: | Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete Paulo |
| Assunto: | Rural Region Rural Products Model Tag-based contextualization Promotion |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867172903878918144 |
|---|---|
| author | Cunha, Carlos R. |
| author2 | Mendonça, Vítor Carvalho, Aida Morais, Elisabete Paulo |
| author2_role | author author author |
| author_facet | Cunha, Carlos R. Mendonça, Vítor Carvalho, Aida Morais, Elisabete Paulo |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Cunha, Carlos R.\",\"Person.identifier.orcid\":\"0000-0003-3085-1562\"},{\"Person.name\":\"Mendonça, Vítor\",\"Person.identifier.orcid\":\"0000-0001-7020-8235\"},{\"Person.name\":\"Carvalho, Aida\",\"Person.identifier.orcid\":\"0000-0001-8997-9195\"},{\"Person.name\":\"Morais, Elisabete Paulo\",\"Person.identifier.orcid\":\"0000-0002-1923-2341\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Cunha, Carlos R. Mendonça, Vítor Carvalho, Aida Morais, Elisabete Paulo |
| datacite.date.Accepted.fl_str_mv | 2018-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2019-04-02T09:22:05Z |
| datacite.date.embargoed.fl_str_mv | 2019-04-02T09:22:05Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Rural Region Rural Products Model Tag-based contextualization Promotion |
| datacite.titles.title.fl_str_mv | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Cunha, Carlos R. Mendonça, Vítor Carvalho, Aida Morais, Elisabete Paulo |
| dc.date.Accepted.fl_str_mv | 2018-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2019-04-02T09:22:05Z |
| dc.date.embargoed.fl_str_mv | 2019-04-02T09:22:05Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/19195 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Associação Portuguesa de Sistemas de Informação |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Rural Region Rural Products Model Tag-based contextualization Promotion |
| dc.title.fl_str_mv | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_c94f |
| description | In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/bf467fee-f7c3-4a92-89b8-0c1ddea30ba3/download |
| funding.funder.alternateName_str_mv | FCT |
| funding.funder.identifier_str_mv | http://doi.org/10.13039/501100001871 |
| funding.funder.name_str_mv | Fundação para a Ciência e a Tecnologia |
| funding.name_str_mv | 6817 - DCRRNI ID |
| id | ipb_ae0835feb8965f8545eec967fed4d3cc |
| identifier.url.fl_str_mv | http://hdl.handle.net/10198/19195 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/19195 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Cunha, Carlos R. Cunha, Carlos R. https://www.ciencia-id.pt/2316-5664-FF6F 2316-5664-FF6F http://orcid.org/0000-0003-3085-1562 0000-0003-3085-1562 Mendonça, Vítor Mendonça, Vítor https://www.ciencia-id.pt/591A-BFEF-2CD2 591A-BFEF-2CD2 http://orcid.org/0000-0001-7020-8235 0000-0001-7020-8235 Carvalho, Aida Carvalho, Aida https://www.ciencia-id.pt/7A1B-FC39-9BC4 7A1B-FC39-9BC4 http://orcid.org/0000-0001-8997-9195 0000-0001-8997-9195 Morais, Elisabete Paulo Morais, Elisabete Paulo https://www.ciencia-id.pt/541E-1263-2337 541E-1263-2337 http://orcid.org/0000-0002-1923-2341 0000-0002-1923-2341 |
| publishDate | 2018 |
| publisher.none.fl_str_mv | Associação Portuguesa de Sistemas de Informação |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engAssociação Portuguesa de Sistemas de Informaçãopt_PTIn small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.application/pdfpt_PTThe potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through productsPersonalCunha, Carlos R.DSpacehttp://dspace.org/items/14626e32-5646-48ad-9242-30944450dd8eDSpacehttp://dspace.org/items/14626e32-5646-48ad-9242-30944450dd8eCunhaCarlos R.Ciência IDhttps://www.ciencia-id.pt2316-5664-FF6FORCIDhttp://orcid.org0000-0003-3085-1562Researcher IDhttps://www.researcherid.comH-2678-2014Scopus Author IDhttps://www.scopus.com57202512811PersonalMendonça, VítorDSpacehttp://dspace.org/items/42771c5a-f333-426b-88ee-dc11f4abac66DSpacehttp://dspace.org/items/42771c5a-f333-426b-88ee-dc11f4abac66MendonçaVítorCiência IDhttps://www.ciencia-id.pt591A-BFEF-2CD2ORCIDhttp://orcid.org0000-0001-7020-8235Scopus Author IDhttps://www.scopus.com36550587200Scopus Author IDhttps://www.scopus.com57817597400PersonalCarvalho, AidaDSpacehttp://dspace.org/items/dab76b99-e1bd-4940-a307-e1b9a69ddd1bDSpacehttp://dspace.org/items/dab76b99-e1bd-4940-a307-e1b9a69ddd1bCarvalhoAidaCiência IDhttps://www.ciencia-id.pt7A1B-FC39-9BC4ORCIDhttp://orcid.org0000-0001-8997-9195PersonalMorais, Elisabete PauloDSpacehttp://dspace.org/items/c6069fe0-efad-4db2-ad02-5dc1407ac851DSpacehttp://dspace.org/items/c6069fe0-efad-4db2-ad02-5dc1407ac851MoraisElisabete PauloCiência IDhttps://www.ciencia-id.pt541E-1263-2337ORCIDhttp://orcid.org0000-0002-1923-2341Researcher IDhttps://www.researcherid.comW-1757-2017Scopus Author IDhttps://www.scopus.com27568052000HostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOf2183-489X2019-04-02T09:22:05Z20182018-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/19195http://purl.org/coar/access_right/c_abf2open accessRural RegionRural ProductsModelTag-based contextualizationPromotion842706 bytesFundação para a Ciência e a TecnologiaUnidade de Investigação Aplicada em Gestão6817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871other research producthttp://purl.org/coar/resource_type/c_c94fconference object2018http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/bf467fee-f7c3-4a92-89b8-0c1ddea30ba3/download18º Conferência da Associação Portuguesa de Sistemas de Informação5959Santarém |
| spellingShingle | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products Cunha, Carlos R. Rural Region Rural Products Model Tag-based contextualization Promotion |
| status | SINGLETON |
| subject.fl_str_mv | Rural Region Rural Products Model Tag-based contextualization Promotion |
| title | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| title_full | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| title_fullStr | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| title_full_unstemmed | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| title_short | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| title_sort | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products |
| topic | Rural Region Rural Products Model Tag-based contextualization Promotion |
| topic_facet | Rural Region Rural Products Model Tag-based contextualization Promotion |
| url | http://hdl.handle.net/10198/19195 |
| visible | 1 |