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Geographic market intelligence as a competitive advantage

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Detalhes bibliográficos
Resumo:Advances in information and communication technologies are providing more and more alternative ways to accessing information and storage data, as well a greater accessibility to multiple devices, transforming Internet of Things into a giant digital ecosystem, revolutionizing the business models also in the area of marketing. According to Gartner's, IoT will have a major impact on the economy, facilitating and create opportunities to new business models. This article covers a range of techniques, tools and a model that address geographic market intelligence, examining how the benefits of these can contribute to greater effectiveness in marketing campaigns and the maintenance or acquisition of competitive advantage.
Autores principais:Guarda, Teresa
Outros Autores:Augusto, Maria Fernanda; Lopes, Isabel Maria
Assunto:Geographic information systems CrowdSourcing GeoMarketing Spatial data warehouses Competitive advantage
Ano:2019
País:Portugal
Tipo de documento:comunicação em conferência
Tipo de acesso:acesso restrito
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB

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