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Crowdfunding for non-commercial initiatives

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Resumo:Organizations and individuals dealing with non-commercial initiatives are in permanent search for funding. Crowdfunding is an alternative way of collecting funds from general public through Internet-based platforms, which is currently gaining popularity all over the world. There are several research initiatives in that field that show the influence of different factors on the success of campaigns, both with commercial and non-commercial objectives. Non-profit nature of the project is named among key predictors of positive outcome. In this context, the purpose of this work is to check whether the tendencies detected by scholars are valid for non-commercial initiatives, especially those having socially aware objectives, posted on the Belarusian crowdfunding platform Ulej. The method used for validation of the research hypotheses is binary logistic regression and statistical test. The results showed that the dependent variable success is influenced by such independent variables as the funding goal, the sum collected, the number of sponsors and the average pledge. On the other hand, the effect of the duration period is not significant. Inferential analysis shows that there is no difference in the level of success between commercial and non-commercial projects and that social orientation does not increase the likelihood of meeting financial goals. The findings are opposite to those provided in literature. However that could be explained by the short period of functioning of platform and the small number of projects.
Autores principais:Kabylka, Alena
Assunto:Crowdfunding Crowdfunding campaign Non-commercial organizations Social projects Logistic regression
Ano:2016
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB

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