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From X to Z: examining generational differences in sustainable food consumption in Portugal

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Resumo:The main objective of this research was to analyze the attitudes and sustainable purchasing behaviors of food products among Portuguese consumers from different generations. The study sought to identify statistically significant differences regarding ecological awareness, understanding of ecological issues, adoption of ecologically conscious purchasing habits and conscious planning of these purchases. Consequently, the research aimed to reveal sustainable attitudes and behaviors during the food purchasing process considering the generational factor. In order to achieve these objectives, a quantitative and cross-sectional study was developed based on a questionnaire adapted from Kuźniar, Surmacz and Wierzbiński (2021). Between September 2022 and the first half of January 2023, the questionnaire was applied to a non-probabilistic sample of 686 Portuguese consumers. Statistical tools such as the Mann-Whitney and Kruskal-Wallis tests were used to discern statistically significant differences between two and three independent groups, respectively. The results confirm that generation is a differentiating factor of sustainable attitudes and behaviors. Obviously, the discernible existence of statistically significant differences between Generations Z, Y and X with regard to ecological awareness, ecologically oriented purchasing patterns, and the manifestation of sustainable attitudes and behaviors during food purchases serves as a robust validation of this assertion. Furthermore, it was observed that Generations X and Y exhibited congruent attitudes and behaviors, demarcating them from Generation Z. With regard to depth of understanding around ecological issues and conscious purchase planning, similar attitudes were consistently observed across the three generational spectra under analysis.
Autores principais:Moisés, Cristiano
Outros Autores:Tomazini, Cecília Eduarda Gnoatto; Fernandes, António; Ribeiro, Maria Isabel
Assunto:Sustainability, Ecological knowledge, Food purchasing, Generations
Ano:2024
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB
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author Moisés, Cristiano
author2 Tomazini, Cecília Eduarda Gnoatto
Fernandes, António
Ribeiro, Maria Isabel
author2_role author
author
author
author_facet Moisés, Cristiano
Tomazini, Cecília Eduarda Gnoatto
Fernandes, António
Ribeiro, Maria Isabel
author_role author
contributor_name_str_mv Biblioteca Digital do IPB
country_str PT
creators_json_txt [{\"Person.name\":\"Moisés, Cristiano\",\"Person.identifier.orcid\":\"0009-0006-8482-7508\"},{\"Person.name\":\"Tomazini, Cecília Eduarda Gnoatto\"},{\"Person.name\":\"Fernandes, António\",\"Person.identifier.orcid\":\"0000-0002-9971-4796\"},{\"Person.name\":\"Ribeiro, Maria Isabel\",\"Person.identifier.orcid\":\"0000-0002-5425-006X\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Biblioteca Digital do IPB
datacite.creators.creator.creatorName.fl_str_mv Moisés, Cristiano
Tomazini, Cecília Eduarda Gnoatto
Fernandes, António
Ribeiro, Maria Isabel
datacite.date.Accepted.fl_str_mv 2024-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2024-03-19T11:22:33Z
datacite.date.embargoed.fl_str_mv 2024-03-19T11:22:33Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Sustainability, Ecological knowledge, Food purchasing, Generations
datacite.titles.title.fl_str_mv From X to Z: examining generational differences in sustainable food consumption in Portugal
dc.contributor.none.fl_str_mv Biblioteca Digital do IPB
dc.creator.none.fl_str_mv Moisés, Cristiano
Tomazini, Cecília Eduarda Gnoatto
Fernandes, António
Ribeiro, Maria Isabel
dc.date.Accepted.fl_str_mv 2024-01-01T00:00:00Z
dc.date.available.fl_str_mv 2024-03-19T11:22:33Z
dc.date.embargoed.fl_str_mv 2024-03-19T11:22:33Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10198/29623
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv IBIMA Publishing
dc.rights.cclincense.fl_str_mv http://creativecommons.org/licenses/by/4.0/
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Sustainability, Ecological knowledge, Food purchasing, Generations
dc.title.fl_str_mv From X to Z: examining generational differences in sustainable food consumption in Portugal
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
description The main objective of this research was to analyze the attitudes and sustainable purchasing behaviors of food products among Portuguese consumers from different generations. The study sought to identify statistically significant differences regarding ecological awareness, understanding of ecological issues, adoption of ecologically conscious purchasing habits and conscious planning of these purchases. Consequently, the research aimed to reveal sustainable attitudes and behaviors during the food purchasing process considering the generational factor. In order to achieve these objectives, a quantitative and cross-sectional study was developed based on a questionnaire adapted from Kuźniar, Surmacz and Wierzbiński (2021). Between September 2022 and the first half of January 2023, the questionnaire was applied to a non-probabilistic sample of 686 Portuguese consumers. Statistical tools such as the Mann-Whitney and Kruskal-Wallis tests were used to discern statistically significant differences between two and three independent groups, respectively. The results confirm that generation is a differentiating factor of sustainable attitudes and behaviors. Obviously, the discernible existence of statistically significant differences between Generations Z, Y and X with regard to ecological awareness, ecologically oriented purchasing patterns, and the manifestation of sustainable attitudes and behaviors during food purchases serves as a robust validation of this assertion. Furthermore, it was observed that Generations X and Y exhibited congruent attitudes and behaviors, demarcating them from Generation Z. With regard to depth of understanding around ecological issues and conscious purchase planning, similar attitudes were consistently observed across the three generational spectra under analysis.
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person_str_mv Moisés, Cristiano
Moisés, Cristiano
https://www.ciencia-id.pt/201B-364A-F0FE
201B-364A-F0FE
http://orcid.org/0009-0006-8482-7508
0009-0006-8482-7508
Tomazini, Cecília Eduarda Gnoatto
Fernandes, António
Fernandes, António
https://www.ciencia-id.pt/831E-7E0E-DFC1
831E-7E0E-DFC1
http://orcid.org/0000-0002-9971-4796
0000-0002-9971-4796
Ribeiro, Maria Isabel
Ribeiro, Maria Isabel
https://www.ciencia-id.pt/8D1B-9409-7921
8D1B-9409-7921
http://orcid.org/0000-0002-5425-006X
0000-0002-5425-006X
publishDate 2024
publisher.none.fl_str_mv IBIMA Publishing
reponame_str Biblioteca Digital do IPB
repository_id_str urn:repositoryAcronym:ipb
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spelling engIBIMA Publishingpt_PTThe main objective of this research was to analyze the attitudes and sustainable purchasing behaviors of food products among Portuguese consumers from different generations. The study sought to identify statistically significant differences regarding ecological awareness, understanding of ecological issues, adoption of ecologically conscious purchasing habits and conscious planning of these purchases. Consequently, the research aimed to reveal sustainable attitudes and behaviors during the food purchasing process considering the generational factor. In order to achieve these objectives, a quantitative and cross-sectional study was developed based on a questionnaire adapted from Kuźniar, Surmacz and Wierzbiński (2021). Between September 2022 and the first half of January 2023, the questionnaire was applied to a non-probabilistic sample of 686 Portuguese consumers. Statistical tools such as the Mann-Whitney and Kruskal-Wallis tests were used to discern statistically significant differences between two and three independent groups, respectively. The results confirm that generation is a differentiating factor of sustainable attitudes and behaviors. Obviously, the discernible existence of statistically significant differences between Generations Z, Y and X with regard to ecological awareness, ecologically oriented purchasing patterns, and the manifestation of sustainable attitudes and behaviors during food purchases serves as a robust validation of this assertion. Furthermore, it was observed that Generations X and Y exhibited congruent attitudes and behaviors, demarcating them from Generation Z. With regard to depth of understanding around ecological issues and conscious purchase planning, similar attitudes were consistently observed across the three generational spectra under analysis.application/pdfpt_PTFrom X to Z: examining generational differences in sustainable food consumption in PortugalPersonalMoisés, CristianoDSpacehttp://dspace.org/items/47c9d838-f8ee-481a-a5a2-5e385c94a899DSpacehttp://dspace.org/items/47c9d838-f8ee-481a-a5a2-5e385c94a899MoisésCristianoCiência IDhttps://www.ciencia-id.pt201B-364A-F0FEORCIDhttp://orcid.org0009-0006-8482-7508Tomazini, Cecília Eduarda GnoattoPersonalFernandes, AntónioDSpacehttp://dspace.org/items/57537474-8c6d-4d45-99cc-5510c93e59ccDSpacehttp://dspace.org/items/57537474-8c6d-4d45-99cc-5510c93e59ccFernandesAntónioCiência IDhttps://www.ciencia-id.pt831E-7E0E-DFC1ORCIDhttp://orcid.org0000-0002-9971-4796Scopus Author IDhttps://www.scopus.com55815966700PersonalRibeiro, Maria IsabelDSpacehttp://dspace.org/items/cff96812-d440-40dc-b44f-998d48894fd0DSpacehttp://dspace.org/items/cff96812-d440-40dc-b44f-998d48894fd0RibeiroMaria IsabelCiência IDhttps://www.ciencia-id.pt8D1B-9409-7921ORCIDhttp://orcid.org0000-0002-5425-006XScopus Author IDhttps://www.scopus.com58492545800HostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOf1947-3788DOIIsPartOf10.5171/2024.7079122024-03-19T11:22:33Z20242024-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/29623http://purl.org/coar/access_right/c_abf2open accessSustainability, Ecological knowledge, Food purchasing, Generations261273 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal article2024http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/8734bf9a-e039-454c-936a-5a3bb3928437/downloadIBIMA Business Review2024117
spellingShingle From X to Z: examining generational differences in sustainable food consumption in Portugal
Moisés, Cristiano
Sustainability, Ecological knowledge, Food purchasing, Generations
status SINGLETON
subject.fl_str_mv Sustainability, Ecological knowledge, Food purchasing, Generations
title From X to Z: examining generational differences in sustainable food consumption in Portugal
title_full From X to Z: examining generational differences in sustainable food consumption in Portugal
title_fullStr From X to Z: examining generational differences in sustainable food consumption in Portugal
title_full_unstemmed From X to Z: examining generational differences in sustainable food consumption in Portugal
title_short From X to Z: examining generational differences in sustainable food consumption in Portugal
title_sort From X to Z: examining generational differences in sustainable food consumption in Portugal
topic Sustainability, Ecological knowledge, Food purchasing, Generations
topic_facet Sustainability, Ecological knowledge, Food purchasing, Generations
url http://hdl.handle.net/10198/29623
visible 1