Publicação
Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention
| Resumo: | This study aims to understand the relationship between the frequency of use, satisfaction, and retention of members in fitness, in a Health Club located in Oporto. In the fitness market it is indispensable to understand the characteristics of faithful members, in order to act appropriately with each segment. Accordingly, the frequency which a member goes to the gym (Ferrand, Robinson & Valette, 2010), their satisfaction (Gonçalves, 2012) and retention of members in fitness - if the members remain subscribed for a long time and influence other people to become members (Alexandris, Zahariadis, Tsorbatzoudis & Grouios, 2004) - are key variables to understand them. Data was collected in 2014, with a sample of 146 members of the studied fitness club. The instrument was constituted by the sample characterization and another part containing questions to understand the behavior of fitness consumers: frequency of use, satisfaction and retention. Subsequently it was conducted a pretest with 30 members and based on these results the final version of the instrument was prepared. The statistical analysis was performed with SPSS software: descriptive and comparative analyses were performed. Cronbach's alpha was used to assess the internal consistency of the satisfaction and retention items. In this study the percentage of those going three or more times to the gym is significant (64%; n=96). These results are consistent with satisfaction in the gym since most members are very satisfied with their gym, intend to remain (92.5%; n=138) and would recommend the gym to others (84.2%; n=123). The results indicate that the health club managers must act to keep those who are less likely to remain, those with less frequent use, and have a lower satisfaction and consequently lower retention. |
|---|---|
| Autores principais: | Meireles, Pedro |
| Outros Autores: | Gonçalves, Celina; Carvalho, Maria José |
| Assunto: | Fitness Frequency of use Satisfaction Retention |
| Ano: | 2014 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173002904338432 |
|---|---|
| author | Meireles, Pedro |
| author2 | Gonçalves, Celina Carvalho, Maria José |
| author2_role | author author |
| author_facet | Meireles, Pedro Gonçalves, Celina Carvalho, Maria José |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Meireles, Pedro\"},{\"Person.name\":\"Gonçalves, Celina\",\"Person.identifier.orcid\":\"0000-0002-4329-549X\"},{\"Person.name\":\"Carvalho, Maria José\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Meireles, Pedro Gonçalves, Celina Carvalho, Maria José |
| datacite.date.Accepted.fl_str_mv | 2014-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2017-03-20T14:31:38Z |
| datacite.date.embargoed.fl_str_mv | 2017-03-20T14:31:38Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Fitness Frequency of use Satisfaction Retention |
| datacite.titles.title.fl_str_mv | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Meireles, Pedro Gonçalves, Celina Carvalho, Maria José |
| dc.date.Accepted.fl_str_mv | 2014-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2017-03-20T14:31:38Z |
| dc.date.embargoed.fl_str_mv | 2017-03-20T14:31:38Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/14175 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Universidade do Porto |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Fitness Frequency of use Satisfaction Retention |
| dc.title.fl_str_mv | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_c94f |
| description | This study aims to understand the relationship between the frequency of use, satisfaction, and retention of members in fitness, in a Health Club located in Oporto. In the fitness market it is indispensable to understand the characteristics of faithful members, in order to act appropriately with each segment. Accordingly, the frequency which a member goes to the gym (Ferrand, Robinson & Valette, 2010), their satisfaction (Gonçalves, 2012) and retention of members in fitness - if the members remain subscribed for a long time and influence other people to become members (Alexandris, Zahariadis, Tsorbatzoudis & Grouios, 2004) - are key variables to understand them. Data was collected in 2014, with a sample of 146 members of the studied fitness club. The instrument was constituted by the sample characterization and another part containing questions to understand the behavior of fitness consumers: frequency of use, satisfaction and retention. Subsequently it was conducted a pretest with 30 members and based on these results the final version of the instrument was prepared. The statistical analysis was performed with SPSS software: descriptive and comparative analyses were performed. Cronbach's alpha was used to assess the internal consistency of the satisfaction and retention items. In this study the percentage of those going three or more times to the gym is significant (64%; n=96). These results are consistent with satisfaction in the gym since most members are very satisfied with their gym, intend to remain (92.5%; n=138) and would recommend the gym to others (84.2%; n=123). The results indicate that the health club managers must act to keep those who are less likely to remain, those with less frequent use, and have a lower satisfaction and consequently lower retention. |
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| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/5edb4656-5abd-401b-8436-fb996bd04c3e/download |
| id | ipb_df97659f0c9cdb48c14beca2cb0826cd |
| identifier.url.fl_str_mv | http://hdl.handle.net/10198/14175 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/14175 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Meireles, Pedro Gonçalves, Celina Gonçalves, Celina https://www.ciencia-id.pt/401A-B414-12A4 401A-B414-12A4 http://orcid.org/0000-0002-4329-549X 0000-0002-4329-549X Carvalho, Maria José |
| publishDate | 2014 |
| publisher.none.fl_str_mv | Universidade do Porto |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engUniversidade do Portopt_PTThis study aims to understand the relationship between the frequency of use, satisfaction, and retention of members in fitness, in a Health Club located in Oporto. In the fitness market it is indispensable to understand the characteristics of faithful members, in order to act appropriately with each segment. Accordingly, the frequency which a member goes to the gym (Ferrand, Robinson & Valette, 2010), their satisfaction (Gonçalves, 2012) and retention of members in fitness - if the members remain subscribed for a long time and influence other people to become members (Alexandris, Zahariadis, Tsorbatzoudis & Grouios, 2004) - are key variables to understand them. Data was collected in 2014, with a sample of 146 members of the studied fitness club. The instrument was constituted by the sample characterization and another part containing questions to understand the behavior of fitness consumers: frequency of use, satisfaction and retention. Subsequently it was conducted a pretest with 30 members and based on these results the final version of the instrument was prepared. The statistical analysis was performed with SPSS software: descriptive and comparative analyses were performed. Cronbach's alpha was used to assess the internal consistency of the satisfaction and retention items. In this study the percentage of those going three or more times to the gym is significant (64%; n=96). These results are consistent with satisfaction in the gym since most members are very satisfied with their gym, intend to remain (92.5%; n=138) and would recommend the gym to others (84.2%; n=123). The results indicate that the health club managers must act to keep those who are less likely to remain, those with less frequent use, and have a lower satisfaction and consequently lower retention.application/pdfpt_PTConsumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retentionMeireles, PedroPersonalGonçalves, CelinaDSpacehttp://dspace.org/items/efba3291-6b27-4932-848f-3d646d4b8e8bDSpacehttp://dspace.org/items/efba3291-6b27-4932-848f-3d646d4b8e8bGonçalvesCelinaCiência IDhttps://www.ciencia-id.pt401A-B414-12A4ORCIDhttp://orcid.org0000-0002-4329-549XScopus Author IDhttps://www.scopus.com1166609Carvalho, Maria JoséHostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISSNIsPartOf2237-33732017-03-20T14:31:38Z20142014-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/14175http://purl.org/coar/access_right/c_abf2open accessFitnessFrequency of useSatisfactionRetention82731 bytesother research producthttp://purl.org/coar/resource_type/c_c94fconference object2014http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/5edb4656-5abd-401b-8436-fb996bd04c3e/downloadRevista Intercontinental de Gestão Desportiva4255S57S |
| spellingShingle | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention Meireles, Pedro Fitness Frequency of use Satisfaction Retention |
| status | SINGLETON |
| subject.fl_str_mv | Fitness Frequency of use Satisfaction Retention |
| title | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| title_full | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| title_fullStr | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| title_full_unstemmed | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| title_short | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| title_sort | Consumer behavior in a fitness gym and Health Club: study of frequency, satisfaction and retention |
| topic | Fitness Frequency of use Satisfaction Retention |
| topic_facet | Fitness Frequency of use Satisfaction Retention |
| url | http://hdl.handle.net/10198/14175 |
| visible | 1 |