Publicação
Linking retailer and private label brand equity: conceptual framework & proposed scales
| Autores principais: | Xara-Brasil, Duarte |
|---|---|
| Outros Autores: | Marreiros, Cristina; Dionísio, Andreia |
| Ano: | 2013 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Setúbal |
| Idioma: | inglês |
| Origem: | Instituto Politécnico de Setúbal |
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