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Mobile impact on Portuguese millennials tourist experience

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Resumo:It is widely recognised in the literature that all the steps of the tourism journey, from inspiration to the post-travel phase, are being influenced by mobile technologies. The characteristics of mobile and its several Apps have revolutionised how tourists plan, experience and share feedback on their trip. Due to the fact that millennials are very comfortable with technology and devices, this research explores how Portuguese millennials use their mobile Apps before, during and after their trip. Data were obtained through an online survey and analysed by means of a descriptive technique, resulting in 342 valid questionnaires. The main results indicate that, in the pre-trip stage, Portuguese millennials search with a mobile device, however, when the final booking process occurs, they opt for their personal computers. Further in the following phase, this generation uses mobile Apps known already from home such as Google Maps or Uber and they are not interested in the ones provided by local tourism organizations. In the last stage, re-experiencing the destination does not change how an App is used when compared to first-time visitors. Lastly, in terms of privacy and security, they seem to not have confidence in any type of organization when entering personal information and are not able to discern between public, private or public-private companies from a data transference standpoint.
Autores principais:Fernandes, Duarte
Assunto:mmobile technologies; Portuguese millennials; trip stages; millennial generation; mobile App; privacy and security
Ano:2019
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Instituto Superior de Ciências Empresariais e do Turismo
Idioma:português
Origem:Instituto Superior de Ciências Empresariais e do Turismo

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