Publication
Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri
| Summary: | This research endeavor is encapsulated within the thesis about raising cybersecurity awareness of employees through an Instagram campaign. It navigates the intersection of technology, and communication, and explores the potential of an innovative Instagram campaign to ignite a paradigm shift in the cybersecurity awareness landscape. The foundation of this study is rooted in the recognition that cybersecurity awareness transcends technical departments, reverberating through the corridors of every facet of an organization. As the digital age ushers in a confluence of opportunities and threats, the fortification of cybersecurity extends beyond firewalls and encryption—it necessitates a vigilant and informed workforce. This study was conducted to answer whether social network campaigns, in this case, Instagram, can increase telecommunications company employees' awareness of cyber security dangers. This study uses a qualitative method with data obtained from distributing questionnaires to PT Media Telekomunikasi Mandiri employees. The questionnaire was carried out 2 times with an Instagram campaign in between. The campaign was carried out on the MTM company Instagram for 1 month with 12 materials from 4 topics. The results of the study show an increase in awareness from the first questionnaire to the second questionnaire. The findings are not confined to the walls of MTM, this offers a guiding light to other telecommunication companies grappling with similar challenges. In this age of dynamic vulnerabilities and transformative opportunities, this study stands as a tribute to the synergy between technological fortitude and human engagement that defines the essence of cybersecurity awareness in the digital age. |
|---|---|
| Main Authors: | Adilia, Farisah |
| Subject: | Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| Year: | 2023 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | ISCTE |
| Language: | English |
| Origin: | Repositório ISCTE |
| _version_ | 1868443340921372672 |
|---|---|
| author | Adilia, Farisah |
| author_facet | Adilia, Farisah |
| author_role | author |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Adilia, Farisah\"}] |
| datacite.creators.creator.creatorName.fl_str_mv | Adilia, Farisah |
| datacite.date.Accepted.fl_str_mv | 2023-12-19T00:00:00Z |
| datacite.date.available.fl_str_mv | 2024-01-17T12:11:50Z |
| datacite.date.embargoed.fl_str_mv | 2024-01-17T12:11:50Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| datacite.titles.title.fl_str_mv | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| dc.creator.none.fl_str_mv | Adilia, Farisah |
| dc.date.Accepted.fl_str_mv | 2023-12-19T00:00:00Z |
| dc.date.available.fl_str_mv | 2024-01-17T12:11:50Z |
| dc.date.embargoed.fl_str_mv | 2024-01-17T12:11:50Z |
| dc.description.none.fl_str_mv | Este estudo concentra-se na conscientização dos funcionários sobre segurança cibernética por meio de uma campanha no Instagram. Explora a interseção entre tecnologia e comunicação, destacando o potencial de uma campanha inovadora no Instagram para mudar a conscientização sobre segurança cibernética. A pesquisa reconhece que a conscientização em segurança cibernética vai além dos departamentos técnicos e afeta toda a organização. Na era digital, com oportunidades e ameaças em constante evolução, a segurança cibernética requer uma força de trabalho informada, indo além das barreiras de firewalls e criptografia. O estudo investigou se campanhas no Instagram podem aumentar a conscientização dos funcionários de empresas de telecomunicações sobre os perigos da segurança cibernética. Utilizando uma abordagem qualitativa, foram distribuídos questionários aos funcionários da PT Media Telekomunikasi Mandiri, realizando duas rodadas, com uma campanha no Instagram entre elas. A campanha ocorreu na conta do Instagram da MTM durante um mês, apresentando 12 materiais em quatro temas. Os resultados indicaram um aumento na conscientização dos funcionários entre as duas rodadas. As conclusões não se limitam à MTM; oferecem orientação para outras empresas de telecomunicações que enfrentam desafios semelhantes. Em uma era de vulnerabilidades dinâmicas e oportunidades transformadoras, este estudo destaca a sinergia entre tecnologia e envolvimento humano, definindo a essência da conscientização sobre segurança cibernética na era digital. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10071/30432 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| dc.title.fl_str_mv | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This research endeavor is encapsulated within the thesis about raising cybersecurity awareness of employees through an Instagram campaign. It navigates the intersection of technology, and communication, and explores the potential of an innovative Instagram campaign to ignite a paradigm shift in the cybersecurity awareness landscape. The foundation of this study is rooted in the recognition that cybersecurity awareness transcends technical departments, reverberating through the corridors of every facet of an organization. As the digital age ushers in a confluence of opportunities and threats, the fortification of cybersecurity extends beyond firewalls and encryption—it necessitates a vigilant and informed workforce. This study was conducted to answer whether social network campaigns, in this case, Instagram, can increase telecommunications company employees' awareness of cyber security dangers. This study uses a qualitative method with data obtained from distributing questionnaires to PT Media Telekomunikasi Mandiri employees. The questionnaire was carried out 2 times with an Instagram campaign in between. The campaign was carried out on the MTM company Instagram for 1 month with 12 materials from 4 topics. The results of the study show an increase in awareness from the first questionnaire to the second questionnaire. The findings are not confined to the walls of MTM, this offers a guiding light to other telecommunication companies grappling with similar challenges. In this age of dynamic vulnerabilities and transformative opportunities, this study stands as a tribute to the synergy between technological fortitude and human engagement that defines the essence of cybersecurity awareness in the digital age. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | iscte_0ae9a7c8d0bc7acccd1946aec151ba67 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10071/30432 |
| instacron_str | iscte |
| institution | ISCTE |
| instname_str | ISCTE |
| language | eng |
| network_acronym_str | iscte |
| network_name_str | Repositório ISCTE |
| oai_identifier_str | oai:repositorio.iscte-iul.pt:10071/30432 |
| organization_str_mv | urn:organizationAcronym:iscte |
| person_str_mv | Adilia, Farisah |
| publishDate | 2023 |
| reponame_str | Repositório ISCTE |
| repository_id_str | urn:repositoryAcronym:iscte |
| service_str_mv | urn:repositoryAcronym:iscte |
| spelling | porThis research endeavor is encapsulated within the thesis about raising cybersecurity awareness of employees through an Instagram campaign. It navigates the intersection of technology, and communication, and explores the potential of an innovative Instagram campaign to ignite a paradigm shift in the cybersecurity awareness landscape. The foundation of this study is rooted in the recognition that cybersecurity awareness transcends technical departments, reverberating through the corridors of every facet of an organization. As the digital age ushers in a confluence of opportunities and threats, the fortification of cybersecurity extends beyond firewalls and encryption—it necessitates a vigilant and informed workforce. This study was conducted to answer whether social network campaigns, in this case, Instagram, can increase telecommunications company employees' awareness of cyber security dangers. This study uses a qualitative method with data obtained from distributing questionnaires to PT Media Telekomunikasi Mandiri employees. The questionnaire was carried out 2 times with an Instagram campaign in between. The campaign was carried out on the MTM company Instagram for 1 month with 12 materials from 4 topics. The results of the study show an increase in awareness from the first questionnaire to the second questionnaire. The findings are not confined to the walls of MTM, this offers a guiding light to other telecommunication companies grappling with similar challenges. In this age of dynamic vulnerabilities and transformative opportunities, this study stands as a tribute to the synergy between technological fortitude and human engagement that defines the essence of cybersecurity awareness in the digital age.porEste estudo concentra-se na conscientização dos funcionários sobre segurança cibernética por meio de uma campanha no Instagram. Explora a interseção entre tecnologia e comunicação, destacando o potencial de uma campanha inovadora no Instagram para mudar a conscientização sobre segurança cibernética. A pesquisa reconhece que a conscientização em segurança cibernética vai além dos departamentos técnicos e afeta toda a organização. Na era digital, com oportunidades e ameaças em constante evolução, a segurança cibernética requer uma força de trabalho informada, indo além das barreiras de firewalls e criptografia. O estudo investigou se campanhas no Instagram podem aumentar a conscientização dos funcionários de empresas de telecomunicações sobre os perigos da segurança cibernética. Utilizando uma abordagem qualitativa, foram distribuídos questionários aos funcionários da PT Media Telekomunikasi Mandiri, realizando duas rodadas, com uma campanha no Instagram entre elas. A campanha ocorreu na conta do Instagram da MTM durante um mês, apresentando 12 materiais em quatro temas. Os resultados indicaram um aumento na conscientização dos funcionários entre as duas rodadas. As conclusões não se limitam à MTM; oferecem orientação para outras empresas de telecomunicações que enfrentam desafios semelhantes. Em uma era de vulnerabilidades dinâmicas e oportunidades transformadoras, este estudo destaca a sinergia entre tecnologia e envolvimento humano, definindo a essência da conscientização sobre segurança cibernética na era digital.application/pdfengporRaising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi MandiriAdilia, FarisahHandlehttp://hdl.handle.net/10071/30432DOIurn:tid:203452348URNTID:2034523482024-01-17T12:11:50Z2023-12-19T00:00:00Z2023-12-192023-10http://purl.org/coar/access_right/c_abf2open accessporAwarenessporCybersecurity awarenessporCyber-threatporInstagram campaignporCampaign effectivenessporConscientizaçãoporConscientização sobre segurança cibernéticaporAmeaça cibernéticaporCampanha no InstagramporEficácia da campanha4550379 byteshttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.iscte-iul.pt/bitstreams/f14fcd45-ea0c-450d-984f-d134bd08c004/downloadother research producthttp://purl.org/coar/resource_type/c_bdccmaster thesis |
| spellingShingle | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri Adilia, Farisah Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| status | SINGLETON |
| subject.fl_str_mv | Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| title | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| title_full | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| title_fullStr | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| title_full_unstemmed | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| title_short | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| title_sort | Raising cybersecurity awareness of telecommunication company employee through Instagram campaign, case study: PT Media Telekomunikasi Mandiri |
| topic | Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| topic_facet | Awareness Cybersecurity awareness Cyber-threat Instagram campaign Campaign effectiveness Conscientização Conscientização sobre segurança cibernética Ameaça cibernética Campanha no Instagram Eficácia da campanha |
| url | http://hdl.handle.net/10071/30432 |
| visible | 1 |