Publicação
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry
| Resumo: | This dissertation aims to understand the impact of influencers on involvement, belief and purchase intention in the healthy food industry. The research explores in detail the extent to which two main factors of influencer perceived credibility and their ability to engage the consumer, have an impact on the variables analyzed: involvement with healthy choices, positive beliefs about healthy choices and purchase intention related to healthy food choices. The study follows an experimental design with results analyzed between two groups of subjects: one exposed to an influencer post on the social network Instagram and another one who was not subjected to any post. The results analysis between the two groups reveals, first, that influencers have a statistically significant impact on the consumer's involvement, belief and purchase intention in healthy food choices. The analysis also confirms that the perceived credibility of the influencer and its ability to engage the consumer both have an impact on the consumer's involvement, belief and purchase intention in the healthy food industry. |
|---|---|
| Autores principais: | Marinier, Chloé |
| Assunto: | Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| _version_ | 1867709645852770304 |
|---|---|
| author | Marinier, Chloé |
| author_facet | Marinier, Chloé |
| author_role | author |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Marinier, Chloé\"}] |
| datacite.creators.creator.creatorName.fl_str_mv | Marinier, Chloé |
| datacite.date.Accepted.fl_str_mv | 2021-09-21T00:00:00Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| datacite.titles.title.fl_str_mv | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| dc.creator.none.fl_str_mv | Marinier, Chloé |
| dc.date.Accepted.fl_str_mv | 2021-09-21T00:00:00Z |
| dc.description.none.fl_str_mv | A presente dissertação tem como objetivo compreender o impacto dos influenciadores no envolvimento, crença e intenção de compra na indústria de alimentos saudáveis. A pesquisa explora detalhadamente até que ponto dois fatores principais - a credibilidade percebida e a aptidão para envolver o consumidor, por parte do influenciador - têm impacto nas variáveis analisadas: envolvimento com escolhas saudáveis, crenças positivais sobre escolhas saudáveis e intenção de compra em relação a escolhas alimentares saudáveis. O estudo segue um desenho experimental com resultados analisados entre dois grupos de sujeitos: um que foi exposto a um post de um influenciador na rede social Instagram e outro que não foi sujeito a qualquer post. A análise dos resultados entre os dois grupos revela, em primeiro lugar, que os influenciadores têm impacto estatisticamente significativo no envolvimento, na crença e na intenção de compra do consumidor em alimentos saudáveis. A análise confirma também que a credibilidade percebida do influenciador e a aptidão para envolver o consumidor têm um impacto no envolvimento, na crença e na intenção de compra do consumidor na indústria de alimentos saudáveis. |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10071/24049 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| dc.title.fl_str_mv | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This dissertation aims to understand the impact of influencers on involvement, belief and purchase intention in the healthy food industry. The research explores in detail the extent to which two main factors of influencer perceived credibility and their ability to engage the consumer, have an impact on the variables analyzed: involvement with healthy choices, positive beliefs about healthy choices and purchase intention related to healthy food choices. The study follows an experimental design with results analyzed between two groups of subjects: one exposed to an influencer post on the social network Instagram and another one who was not subjected to any post. The results analysis between the two groups reveals, first, that influencers have a statistically significant impact on the consumer's involvement, belief and purchase intention in healthy food choices. The analysis also confirms that the perceived credibility of the influencer and its ability to engage the consumer both have an impact on the consumer's involvement, belief and purchase intention in the healthy food industry. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | iscte_1cf7bfcaad084df56250e5df1723b00a |
| identifier.url.fl_str_mv | http://hdl.handle.net/10071/24049 |
| instacron_str | iscte |
| institution | ISCTE |
| instname_str | ISCTE |
| language | eng |
| network_acronym_str | iscte |
| network_name_str | Repositório ISCTE |
| oai_identifier_str | oai:repositorio.iscte-iul.pt:10071/24049 |
| organization_str_mv | urn:organizationAcronym:iscte |
| person_str_mv | Marinier, Chloé |
| publishDate | 2021 |
| reponame_str | Repositório ISCTE |
| repository_id_str | urn:repositoryAcronym:iscte |
| service_str_mv | urn:repositoryAcronym:iscte |
| spelling | porThis dissertation aims to understand the impact of influencers on involvement, belief and purchase intention in the healthy food industry. The research explores in detail the extent to which two main factors of influencer perceived credibility and their ability to engage the consumer, have an impact on the variables analyzed: involvement with healthy choices, positive beliefs about healthy choices and purchase intention related to healthy food choices. The study follows an experimental design with results analyzed between two groups of subjects: one exposed to an influencer post on the social network Instagram and another one who was not subjected to any post. The results analysis between the two groups reveals, first, that influencers have a statistically significant impact on the consumer's involvement, belief and purchase intention in healthy food choices. The analysis also confirms that the perceived credibility of the influencer and its ability to engage the consumer both have an impact on the consumer's involvement, belief and purchase intention in the healthy food industry.porA presente dissertação tem como objetivo compreender o impacto dos influenciadores no envolvimento, crença e intenção de compra na indústria de alimentos saudáveis. A pesquisa explora detalhadamente até que ponto dois fatores principais - a credibilidade percebida e a aptidão para envolver o consumidor, por parte do influenciador - têm impacto nas variáveis analisadas: envolvimento com escolhas saudáveis, crenças positivais sobre escolhas saudáveis e intenção de compra em relação a escolhas alimentares saudáveis. O estudo segue um desenho experimental com resultados analisados entre dois grupos de sujeitos: um que foi exposto a um post de um influenciador na rede social Instagram e outro que não foi sujeito a qualquer post. A análise dos resultados entre os dois grupos revela, em primeiro lugar, que os influenciadores têm impacto estatisticamente significativo no envolvimento, na crença e na intenção de compra do consumidor em alimentos saudáveis. A análise confirma também que a credibilidade percebida do influenciador e a aptidão para envolver o consumidor têm um impacto no envolvimento, na crença e na intenção de compra do consumidor na indústria de alimentos saudáveis.application/pdfengporThe role of influencers on consumer involvement, belief and purchase intent in the healthy food industryMarinier, ChloéHandlehttp://hdl.handle.net/10071/24049DOIurn:tid:202786820URNTID:2027868202021-09-212021-09-21T00:00:00Z2021-06http://purl.org/coar/access_right/c_abf2open accessporSocial media influencersporHealthy foodporConsumer involvementporCrença -- BeliefporPurchase intentionporInfluenciadores de social mediaporAlimentação saudávelporEnvolvimento do consumidorporIntenção de compra12565125 byteshttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.iscte-iul.pt/bitstreams/4e64c5c5-f485-473c-868f-b1a597485b22/downloadother research producthttp://purl.org/coar/resource_type/c_bdccmaster thesis |
| spellingShingle | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry Marinier, Chloé Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| status | SINGLETON |
| subject.fl_str_mv | Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| title | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| title_full | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| title_fullStr | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| title_full_unstemmed | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| title_short | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| title_sort | The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
| topic | Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| topic_facet | Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
| url | http://hdl.handle.net/10071/24049 |
| visible | 1 |