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Qatar's sports strategy: a case of sports diplomacy or sportswashing?

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Resumo:In December 2010 Qatar won the rights to host the 2022 FIFA World Cup. In the following years Qatar have gained significant influence within global sports. The small desert state has hosted several international sporting events during the last decade and increased its global presence by investing in international sports though sponsorship deals, acquisition of football clubs, acquiring broadcasting rights and the creation of state-of-the-art sporting facilities. This thesis looks at how Qatar utilises sports diplomacy to gain attraction and soft power globally, drawing on document analyses of key Qatari governmental documents. Qatar’s engagement in global sports follows an international development, where autocratic resource rich regimes have become major actors within global sports in the recent years. While Qatar’s sports diplomacy has been very ambitious, the newfound global attention has led to an increased scrutiny regarding Qatar’s internal policies. This have resulted in massive and consistent criticism regarding corruption allegations and several reports about labour abuses facing the migrant workers in the country. This thesis argues that Qatar’s sports diplomacy needs to be looked at in a critical light. The concept of sportswashing is a fitting description of how Qatar’s sports strategy deliberately seeks to alter its global reputation by being associated with the global appeal of sports while unsuccessfully divert the attention away from the internal politics in the country.
Autores principais:Søyland, Håvard Stamnes
Assunto:Qatar Soft power Sports diplomacy Sportswashing Global sports Poder suave Diplomacia desportiva Lavagem desportiva Desporto Global
Ano:2020
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:ISCTE
Idioma:inglês
Origem:Repositório ISCTE
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author Søyland, Håvard Stamnes
author_facet Søyland, Håvard Stamnes
author_role author
country_str PT
creators_json_txt [{\"Person.name\":\"Søyland, Håvard Stamnes\"}]
datacite.creators.creator.creatorName.fl_str_mv Søyland, Håvard Stamnes
datacite.date.Accepted.fl_str_mv 2020-12-14T00:00:00Z
datacite.date.available.fl_str_mv 2021-02-24T12:05:22Z
datacite.date.embargoed.fl_str_mv 2021-02-24T12:05:22Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Qatar
Soft power
Sports diplomacy
Sportswashing
Global sports
Poder suave
Diplomacia desportiva
Lavagem desportiva
Desporto Global
datacite.titles.title.fl_str_mv Qatar's sports strategy: a case of sports diplomacy or sportswashing?
dc.creator.none.fl_str_mv Søyland, Håvard Stamnes
dc.date.Accepted.fl_str_mv 2020-12-14T00:00:00Z
dc.date.available.fl_str_mv 2021-02-24T12:05:22Z
dc.date.embargoed.fl_str_mv 2021-02-24T12:05:22Z
dc.description.none.fl_str_mv Em Dezembro de 2010, o Qatar conquistou os direitos para o Campeonato do Mundo FIFA 2020. Nos anos seguintes, o Qatar ganhou uma influência significativa no desporto global. Este pequeno estado desértico tem sido o anfitrião de vários eventos desportivos internacionais durante a última década e aumentou a sua presença global através do investimento em desportos internacionais, do patrocínio de negócios desportivos, da aquisição de clubes de futebol, da aquisição de direitos de transmissão desportiva e da criação de instalações desportivas de última geração. Esta dissertação reflete como o Qatar utiliza a diplomacia desportiva para conquistar espaço globalmente e exerce o seu soft-power. A análise dos documentos chave do governo do Qatar constituem as fontes essenciais desta investigação. O envolvimento do Qatar no desporto global segue uma tendência international, em que os regimes ricos e autocráticos tornaram-se atores destacados no desporto global no anos mais recentes. Enquanto a diplomacia desportiva do Qatar tem sido muito ambiciosa, a recente atenção global sobre estes tópicos levou a um increment do escrutínio das políticas internas do Qatar. Esta situação resultou no massivo e consistente criticism no que concerne às alegações de corrupção e vários relatórios sobre os abusos laborais. Esta dissertação defende que a diplomacia desportiva do Qatar precisa de ser vista de uma perspetiva crítica. O conceito de lavagem desportiva encaixa na estratégia desportiva do Qatar que procura deliberadamente alterar a sua reputação global através da sua associação a despostos de atração global, enquanto desvia sem sucesso a atenção dos seus problemas politicos internos.
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10071/22176
dc.language.none.fl_str_mv eng
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Qatar
Soft power
Sports diplomacy
Sportswashing
Global sports
Poder suave
Diplomacia desportiva
Lavagem desportiva
Desporto Global
dc.title.fl_str_mv Qatar's sports strategy: a case of sports diplomacy or sportswashing?
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_bdcc
description In December 2010 Qatar won the rights to host the 2022 FIFA World Cup. In the following years Qatar have gained significant influence within global sports. The small desert state has hosted several international sporting events during the last decade and increased its global presence by investing in international sports though sponsorship deals, acquisition of football clubs, acquiring broadcasting rights and the creation of state-of-the-art sporting facilities. This thesis looks at how Qatar utilises sports diplomacy to gain attraction and soft power globally, drawing on document analyses of key Qatari governmental documents. Qatar’s engagement in global sports follows an international development, where autocratic resource rich regimes have become major actors within global sports in the recent years. While Qatar’s sports diplomacy has been very ambitious, the newfound global attention has led to an increased scrutiny regarding Qatar’s internal policies. This have resulted in massive and consistent criticism regarding corruption allegations and several reports about labour abuses facing the migrant workers in the country. This thesis argues that Qatar’s sports diplomacy needs to be looked at in a critical light. The concept of sportswashing is a fitting description of how Qatar’s sports strategy deliberately seeks to alter its global reputation by being associated with the global appeal of sports while unsuccessfully divert the attention away from the internal politics in the country.
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spelling porIn December 2010 Qatar won the rights to host the 2022 FIFA World Cup. In the following years Qatar have gained significant influence within global sports. The small desert state has hosted several international sporting events during the last decade and increased its global presence by investing in international sports though sponsorship deals, acquisition of football clubs, acquiring broadcasting rights and the creation of state-of-the-art sporting facilities. This thesis looks at how Qatar utilises sports diplomacy to gain attraction and soft power globally, drawing on document analyses of key Qatari governmental documents. Qatar’s engagement in global sports follows an international development, where autocratic resource rich regimes have become major actors within global sports in the recent years. While Qatar’s sports diplomacy has been very ambitious, the newfound global attention has led to an increased scrutiny regarding Qatar’s internal policies. This have resulted in massive and consistent criticism regarding corruption allegations and several reports about labour abuses facing the migrant workers in the country. This thesis argues that Qatar’s sports diplomacy needs to be looked at in a critical light. The concept of sportswashing is a fitting description of how Qatar’s sports strategy deliberately seeks to alter its global reputation by being associated with the global appeal of sports while unsuccessfully divert the attention away from the internal politics in the country.porEm Dezembro de 2010, o Qatar conquistou os direitos para o Campeonato do Mundo FIFA 2020. Nos anos seguintes, o Qatar ganhou uma influência significativa no desporto global. Este pequeno estado desértico tem sido o anfitrião de vários eventos desportivos internacionais durante a última década e aumentou a sua presença global através do investimento em desportos internacionais, do patrocínio de negócios desportivos, da aquisição de clubes de futebol, da aquisição de direitos de transmissão desportiva e da criação de instalações desportivas de última geração. Esta dissertação reflete como o Qatar utiliza a diplomacia desportiva para conquistar espaço globalmente e exerce o seu soft-power. A análise dos documentos chave do governo do Qatar constituem as fontes essenciais desta investigação. O envolvimento do Qatar no desporto global segue uma tendência international, em que os regimes ricos e autocráticos tornaram-se atores destacados no desporto global no anos mais recentes. Enquanto a diplomacia desportiva do Qatar tem sido muito ambiciosa, a recente atenção global sobre estes tópicos levou a um increment do escrutínio das políticas internas do Qatar. Esta situação resultou no massivo e consistente criticism no que concerne às alegações de corrupção e vários relatórios sobre os abusos laborais. Esta dissertação defende que a diplomacia desportiva do Qatar precisa de ser vista de uma perspetiva crítica. O conceito de lavagem desportiva encaixa na estratégia desportiva do Qatar que procura deliberadamente alterar a sua reputação global através da sua associação a despostos de atração global, enquanto desvia sem sucesso a atenção dos seus problemas politicos internos.application/pdfengporQatar's sports strategy: a case of sports diplomacy or sportswashing?Søyland, Håvard StamnesHandlehttp://hdl.handle.net/10071/22176DOIurn:tid:202630293URNTID:2026302932021-02-24T12:05:22Z2020-12-14T00:00:00Z2020-12-142020-11http://purl.org/coar/access_right/c_abf2open accessporQatarporSoft powerporSports diplomacyporSportswashingporGlobal sportsporPoder suaveporDiplomacia desportivaporLavagem desportivaporDesporto Global737474 byteshttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.iscte-iul.pt/bitstreams/5938d461-9397-4858-a174-863f223fbad1/downloadother research producthttp://purl.org/coar/resource_type/c_bdccmaster thesis
spellingShingle Qatar's sports strategy: a case of sports diplomacy or sportswashing?
Søyland, Håvard Stamnes
Qatar
Soft power
Sports diplomacy
Sportswashing
Global sports
Poder suave
Diplomacia desportiva
Lavagem desportiva
Desporto Global
status SINGLETON
subject.fl_str_mv Qatar
Soft power
Sports diplomacy
Sportswashing
Global sports
Poder suave
Diplomacia desportiva
Lavagem desportiva
Desporto Global
title Qatar's sports strategy: a case of sports diplomacy or sportswashing?
title_full Qatar's sports strategy: a case of sports diplomacy or sportswashing?
title_fullStr Qatar's sports strategy: a case of sports diplomacy or sportswashing?
title_full_unstemmed Qatar's sports strategy: a case of sports diplomacy or sportswashing?
title_short Qatar's sports strategy: a case of sports diplomacy or sportswashing?
title_sort Qatar's sports strategy: a case of sports diplomacy or sportswashing?
topic Qatar
Soft power
Sports diplomacy
Sportswashing
Global sports
Poder suave
Diplomacia desportiva
Lavagem desportiva
Desporto Global
topic_facet Qatar
Soft power
Sports diplomacy
Sportswashing
Global sports
Poder suave
Diplomacia desportiva
Lavagem desportiva
Desporto Global
url http://hdl.handle.net/10071/22176
visible 1