Citação norma APA

Sharma, P., Davcik, N., & Pillai, K. G. (2016). Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance.

Citação norma Chicago

Sharma, P., N. Davcik, and K. G. Pillai. Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance. 2016.

Citação norma MLA

Sharma, P., et al. Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance. 2016.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.