Publication
Caravanism as a competitive advantage for tourism in Portugal
| Summary: | The emergence of caravanism as an alternative to other forms of tourism has been a growing trend in recent years, especially since Covid-19. Many countries, such as Spain, France, Germany, and England, have invested in building infrastructures and promoting policies that allow this activity to be practiced. Currently, there is some uncertainty in the literature about the true benefits of adopting an organizational structure to support this activity, thus giving rise to the relevance of this research, which aims to assess whether it represents a source of sustainable competitive advantage. The VRIO Framework was therefore applied by interviewing caravanists in Portugal, both resident and non-resident, as they have greater knowledge of the subject. In this way, it was possible to conclude that caravanning does not represent a source of sustainable competitive advantage, but leads to a temporary competitive advantage, given that in Portugal the necessary conditions for practicing this activity have not yet been provided. Therefore, the entities responsible for tourism in Portugal should consider caravanism in their promotion strategies to keep the country competitive and maintain its position in the market. |
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| Main Authors: | Cecílio, Diogo Frade |
| Subject: | Caravanism Sustainable competitive advantage Modelo VRIO - VRIO Framework Temporary competitive advantage Valor -- Value Rarity Inimitability Organizações -- Organizations Caravanismo Vantagem competitiva sustentável Vantagem competitiva temporária Raridade Inimitabilidade |
| Year: | 2024 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | ISCTE |
| Language: | English |
| Origin: | Repositório ISCTE |
| Summary: | The emergence of caravanism as an alternative to other forms of tourism has been a growing trend in recent years, especially since Covid-19. Many countries, such as Spain, France, Germany, and England, have invested in building infrastructures and promoting policies that allow this activity to be practiced. Currently, there is some uncertainty in the literature about the true benefits of adopting an organizational structure to support this activity, thus giving rise to the relevance of this research, which aims to assess whether it represents a source of sustainable competitive advantage. The VRIO Framework was therefore applied by interviewing caravanists in Portugal, both resident and non-resident, as they have greater knowledge of the subject. In this way, it was possible to conclude that caravanning does not represent a source of sustainable competitive advantage, but leads to a temporary competitive advantage, given that in Portugal the necessary conditions for practicing this activity have not yet been provided. Therefore, the entities responsible for tourism in Portugal should consider caravanism in their promotion strategies to keep the country competitive and maintain its position in the market. |
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