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Franchising - Iberian companies internationalization

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Resumo:A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded that are some relevant variables to be considered in the internationalization such as age, dimension, bond, dispersion, structure of the network and some variable connected with environment and motivational factors.
Autores principais:Pedro, Maria Isabel
Outros Autores:Ferreira, José António; Coelho, Manuel Pacheco; Ferreira, Manuel Alberto M.
Assunto:Franchising -- Franchising Internationalization Organizational theory Empreendedorismo -- Entrepreneurship
Ano:2008
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:ISCTE
Idioma:inglês
Origem:Repositório ISCTE

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