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In-Home Shopping Through Internet: Consumer Satisfaction And Perceived Risk

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Detalhes bibliográficos
Resumo:The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of perceived risk and customer satisfaction arising from in-home shopping experience by using e-commerce in comparison with using other non store purchasing methods. This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of e-commerce, and applies a quantitative approach attempts to provide some data on this relation. We then discuss aspects of importance for further extensions.
Autores principais:Alturas, Bráulio
Assunto:E-commerce Distribution channels Customer satisfaction Consumer behaviour Perceived risk
Ano:2004
País:Portugal
Tipo de documento:documento de conferência
Tipo de acesso:acesso aberto
Instituição associada:ISCTE
Idioma:inglês
Origem:Repositório ISCTE

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