Publicação
Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros
| Resumo: | The tourism sector in Portugal continues to grow and to have an increasing importance in the economy, being part of our hospitable culture. Also nature tourism starts to become increasingly important, having more and more adherence by those seeking unique experiences in contact with the natural environment. Nevertheless, and considering the market research, everything points out to an existing tourism potential in exploring natural parks and rural areas located in the heart of the country. With the creation of this business plan one intends to bridge the still low supply of tourism accommodation in PNSAC, and disseminate, at national and international levels, this fantastic natural park and everything it has to offer. Thus, a country house will be developed, located in Serro Ventoso, set in a family property. The aim is not only to upgrade and expand the space, which is degraded, but also the creation of an innovative project that will invest in a lodging area and a revitalizing SPA. So the aim is to offer a personalized, luxurious and welcoming service, according to market needs and customer requirements, followed by a good corporate strategy, important to the success of this project. |
|---|---|
| Autores principais: | Venda, Daniela Rosa Lopes |
| Assunto: | Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| Ano: | 2015 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| _version_ | 1867301440725188608 |
|---|---|
| author | Venda, Daniela Rosa Lopes |
| author_facet | Venda, Daniela Rosa Lopes |
| author_role | author |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Venda, Daniela Rosa Lopes\"}] |
| datacite.creators.creator.creatorName.fl_str_mv | Venda, Daniela Rosa Lopes |
| datacite.date.Accepted.fl_str_mv | 2015-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2016-07-06T16:08:18Z |
| datacite.date.embargoed.fl_str_mv | 2016-07-06T16:08:18Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_16ec |
| datacite.subjects.subject.fl_str_mv | Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| datacite.titles.title.fl_str_mv | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| dc.creator.none.fl_str_mv | Venda, Daniela Rosa Lopes |
| dc.date.Accepted.fl_str_mv | 2015-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2016-07-06T16:08:18Z |
| dc.date.embargoed.fl_str_mv | 2016-07-06T16:08:18Z |
| dc.description.none.fl_str_mv | Em Portugal, o setor do turismo continua a crescer e a ter uma importância cada vez maior na economia, sendo parte de uma cultura hospitaleira. Também o turismo de natureza começa a ter uma crescente relevância, tendo cada vez mais adesão por parte daqueles que procuram experiências únicas em contacto com o meio natural. Posto isto, e tendo em conta o estudo de mercado realizado, tudo aponta para o potencial turístico que ainda há por explorar em parques naturais e regiões rurais no coração do país. Através da criação deste Plano de Negócios pretende-se colmatar a ainda reduzida oferta de casas de turismo no PNSAC, assim como divulgar, nacional e internacionalmente, este fantástico parque natural e tudo aquilo que ele tem para oferecer. Assim, irá ser desenvolvida uma casa de campo, situada em Serro Ventoso, inserida numa propriedade de família. O objetivo será não só a requalificação e expansão do espaço, que se encontra degradado, mas também a criação de um projeto inovador que irá apostar numa zona de acomodação e num SPA revitalizante. Pretende-se, assim, oferecer um serviço personalizado, luxuoso e acolhedor, de acordo com as necessidades do mercado e exigências do cliente, acompanhado por uma boa estratégia de corporativa, importante para o sucesso deste projeto. |
| dc.format.none.fl_str_mv | application/pdf application/octet-stream |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10071/11672 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_16ec |
| dc.subject.none.fl_str_mv | Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| dc.title.fl_str_mv | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The tourism sector in Portugal continues to grow and to have an increasing importance in the economy, being part of our hospitable culture. Also nature tourism starts to become increasingly important, having more and more adherence by those seeking unique experiences in contact with the natural environment. Nevertheless, and considering the market research, everything points out to an existing tourism potential in exploring natural parks and rural areas located in the heart of the country. With the creation of this business plan one intends to bridge the still low supply of tourism accommodation in PNSAC, and disseminate, at national and international levels, this fantastic natural park and everything it has to offer. Thus, a country house will be developed, located in Serro Ventoso, set in a family property. The aim is not only to upgrade and expand the space, which is degraded, but also the creation of an innovative project that will invest in a lodging area and a revitalizing SPA. So the aim is to offer a personalized, luxurious and welcoming service, according to market needs and customer requirements, followed by a good corporate strategy, important to the success of this project. |
| dirty | 0 |
| eu_rights_str_mv | restrictedAccess |
| format | masterThesis |
| id | iscte_be418d233bf64baeb44f6f73d925d2bf |
| identifier.url.fl_str_mv | http://hdl.handle.net/10071/11672 |
| instacron_str | iscte |
| institution | ISCTE |
| instname_str | ISCTE |
| language | eng |
| network_acronym_str | iscte |
| network_name_str | Repositório ISCTE |
| oai_identifier_str | oai:repositorio.iscte-iul.pt:10071/11672 |
| organization_str_mv | urn:organizationAcronym:iscte |
| person_str_mv | Venda, Daniela Rosa Lopes |
| publishDate | 2015 |
| reponame_str | Repositório ISCTE |
| repository_id_str | urn:repositoryAcronym:iscte |
| service_str_mv | urn:repositoryAcronym:iscte |
| spelling | porThe tourism sector in Portugal continues to grow and to have an increasing importance in the economy, being part of our hospitable culture. Also nature tourism starts to become increasingly important, having more and more adherence by those seeking unique experiences in contact with the natural environment. Nevertheless, and considering the market research, everything points out to an existing tourism potential in exploring natural parks and rural areas located in the heart of the country. With the creation of this business plan one intends to bridge the still low supply of tourism accommodation in PNSAC, and disseminate, at national and international levels, this fantastic natural park and everything it has to offer. Thus, a country house will be developed, located in Serro Ventoso, set in a family property. The aim is not only to upgrade and expand the space, which is degraded, but also the creation of an innovative project that will invest in a lodging area and a revitalizing SPA. So the aim is to offer a personalized, luxurious and welcoming service, according to market needs and customer requirements, followed by a good corporate strategy, important to the success of this project.porEm Portugal, o setor do turismo continua a crescer e a ter uma importância cada vez maior na economia, sendo parte de uma cultura hospitaleira. Também o turismo de natureza começa a ter uma crescente relevância, tendo cada vez mais adesão por parte daqueles que procuram experiências únicas em contacto com o meio natural. Posto isto, e tendo em conta o estudo de mercado realizado, tudo aponta para o potencial turístico que ainda há por explorar em parques naturais e regiões rurais no coração do país. Através da criação deste Plano de Negócios pretende-se colmatar a ainda reduzida oferta de casas de turismo no PNSAC, assim como divulgar, nacional e internacionalmente, este fantástico parque natural e tudo aquilo que ele tem para oferecer. Assim, irá ser desenvolvida uma casa de campo, situada em Serro Ventoso, inserida numa propriedade de família. O objetivo será não só a requalificação e expansão do espaço, que se encontra degradado, mas também a criação de um projeto inovador que irá apostar numa zona de acomodação e num SPA revitalizante. Pretende-se, assim, oferecer um serviço personalizado, luxuoso e acolhedor, de acordo com as necessidades do mercado e exigências do cliente, acompanhado por uma boa estratégia de corporativa, importante para o sucesso deste projeto.application/pdfapplication/octet-streamengporBusiness plan: Innovative house of nature tourism in natural park of Serras de Aire e CandeeirosVenda, Daniela Rosa LopesHandlehttp://hdl.handle.net/10071/11672DOIurn:tid:201210762URNTID:2012107622016-07-06T16:08:18Z2015-01-01T00:00:00Z20152015-10http://purl.org/coar/access_right/c_16ecrestricted accessporNature tourismporPlano de negócio -- Business planporNatural parkporTourism in rural areasporTurismo de naturezaporParque naturalporTurismo rural -- Rural tourism5087880 bytes198079 byteshttp://purl.org/coar/access_right/c_16ecapplication/pdffulltexthttps://repositorio.iscte-iul.pt/bitstreams/64b9f8cb-3ded-4692-a140-e0aacd8fa6cb/downloadhttp://purl.org/coar/access_right/c_16ecapplication/octet-streamfulltexthttps://repositorio.iscte-iul.pt/bitstreams/42193209-a2d0-49e3-9a8f-e42967e81419/downloadother research producthttp://purl.org/coar/resource_type/c_bdccmaster thesis |
| spellingShingle | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros Venda, Daniela Rosa Lopes Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| status | SINGLETON |
| subject.fl_str_mv | Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| title | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| title_full | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| title_fullStr | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| title_full_unstemmed | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| title_short | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| title_sort | Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros |
| topic | Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| topic_facet | Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism |
| url | http://hdl.handle.net/10071/11672 |
| visible | 1 |