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Does Uncertainty Boost Exports? A Study on the Effect of Innovation and Marketing Capabilities in a Small and Innovation-Intensive Sector

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Resumo:The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors, particularly the most exposed to global competition. In this paper, we perform an evaluation of export performance for the Portuguese pharmaceuticals sector (PPI), before and after a period of considerable uncertainty. This study’s results show strong incremental performance gains, during this period. It also confirmed the importance of marketing capabilities, innovation and networking resources in developing international businesses.
Autores principais:Vieira, Jorge
Outros Autores:Frade, Rui; Martinho, Filipa; Martinho, Domingos
Assunto:export performance innovation marketing capabilities pharmaceutical industry resource-based view uncertainty
Ano:2022
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Instituto Superior de Gestão e Administração de Santarém
Idioma:inglês
Origem:Instituto Superior de Gestão e Administração de Santarém

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