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Neuro - Optometric investigations in managerial decisions

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Resumo:Paper presents an inter – disciplinary approach towards human decision-making mosaic via optometric injections. Study incorporates entrepreneurial brain practices as wedded to neurosciences. If disordered embroidery VUCA (Vulnerability, Uncertainty, Complexity, and Ambiguity) has given foundation to disordered embroidery BANI (Brittle, Anxious, Non-linear, and Incomprehensible), disordered embroidery RUPT (Rapid, Unpredictable, Paradoxical, and Tangled) and disordered embroidery TUNA (Turbulent, Uncertain, Novel and Ambiguous), it is tractable that time is fitting for anatomical ‘steal a look’ into entrepreneurial choice behaviour. Study opines that inter-sections between Biology and Management are far-reaching and hold immense potential for advancing managerial practices. By recognizing and integrating biological underpinnings of human behaviour, decision making, leadership, and adaptability, managers can devise informed and effective strategies. As fields of Biology and management continue to evolve, interdisciplinary collaboration is essential to unlock full spectrum of cause-and-effect connections between these domains. Aim has been to decipher decision making via optometric estimates. Eye tracking methodology is adopted. Kowlers eye tracking model has been examined. Deductions are eye movements in human decision behaviour making is moderately driven by stimulus properties that bias information uptake in favor of visually salient stimuli. Eye movements do (not) have causal effect on preference formation. However, through properties inherent to visual system, such as stimulus-driven attention, eye movements do lead to down-stream effects on human decision behaviour making.
Autores principais:Satpathy, Jyoti
Outros Autores:Okeyo, Washington; Misra, Lipsa; Das, Adyasha; Rodríguez, Alfredo Steve Sherrington; Moreira, Ana; Arce, Arlen Lopez; Mallik, Banitamani; Laza, Sebastian
Assunto:Decision Making Eye Movement Kowler Disordered Embroidery Opto - Complexities
Ano:2023
País:Portugal
Tipo de documento:outro
Tipo de acesso:acesso aberto
Instituição associada:Ispa-Instituto Universitário
Idioma:inglês
Origem:Repositório do Ispa - Instituto Universitário

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