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Is a good story enough?: a critical analysis of storyteller roles in tourism

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Resumo:As storytelling influences consumer attitudes and opinions, conditioning the tourist experience by appealing to the imagination, this paper reviews the literature covering the analysis of 66 papers that focus on the storytelling of the visitor/tourist as the main subject. The article is divided into four main themes: (a) storytelling as a tool to attract tourists; (b) the role of the storyteller; (c) the tourist as a storyteller; and (d) what makes a good story. The Hoshin Kanri Matrix was used to showcase each of the main themes. Although storytelling has been widely used to attract tourists, it is crucial that tourist-based storytelling can be a credible substitute for destination-based storytelling, as empathy, authenticity and the emotional attachment of tourists as storytellers play an important role as “good stories,” transforming and co-creating their experiences that emerge from the interaction of tourists, residents, and intermediaries.
Autores principais:Moreira, Antonio
Outros Autores:Costa, Rui Augusto da; Sousa, Manuel Jorge Nunes de
Assunto:Storytelling Storytellers Tourists Tourist guides Hoshin Kanri matrix Systematic literature review
Ano:2024
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Universidade Aberta
Idioma:inglês
Origem:Repositório Aberto da Universidade Aberta

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