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Film-induced slum tourism motivations: a structural approach

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Resumo:Film tourism encompasses visits to places whose attractiveness is related to audio-visual products (e.g., films, tv-series, soap operas…). A wide range of studies acknowledges those products’ potential to influence destination image, visit motivations, and, consequently, tourist arrivals to the portrayed places. The literature suggests that even films that depict destinations under a bad light can increase motivations to visit them. Such conclusions, strengthened by several real-world cases, imply that films might play a special role in inducing motivations for slum tourism, which is described as tourism to which poverty is part of the attraction. The slum tourism phenomenon has received little academic attention from the perspective of tourism studies, and research on slum tourists’ motivations is particularly scarce. In this context, the present study aims at developing and testing a causal model encompassing slum tourism motivations dimensions and the film elements that act as their determinants, that is, a model of Film-induced slum tourism motivations. To this end, due to the absence of previously validated scales on slum tourism motivations, first, an exploratory, qualitative study was carried out through semi-structured interviews with tourists visiting Rio de Janeiro’s favelas. Such preliminary study also served to adapt existing film tourist motivations theories to the examined context. Insights from the exploratory study helped inform the elaboration of a quantitative survey, which was applied to the same research universe. The collected data was then subjected to Exploratory and Confirmatory Factor Analysis, under the principles of Structural Equations Modelling, in order to verify whether the hypothesised causal relationships were true to the observed reality. Results show that slum tourism motivations are formed by two main dimensions: Learning motivations and Experiential motivations, and that each of those may be influenced by two factors of films determinants: Place & Personality and Performance. The findings expand the academic knowledge on slum tourism motivations, as the study represents a first initiative in structurally addressing them. Exploring the role of films in those motivations is another relevant theoretical contribution. From a managerial perspective, results provide insights that might help destination managers and entrepreneurs in their relationship with the film industry, as well as in the operationalisation and promotion of services.
Autores principais:Araujo, Arthur Filipe Barbosa de
Assunto:Slum tourism Film tourism Tourist motivations Favela Rio de Janeiro Structural equations modelling
Ano:2019
País:Portugal
Tipo de documento:tese de doutoramento
Tipo de acesso:acesso aberto
Instituição associada:Universidade de Aveiro
Idioma:inglês
Origem:RIA - Repositório Institucional da Universidade de Aveiro

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