Publicação

Combining visual and textual data for assessing destination image: Lake tourism example

Ver documento

Detalhes bibliográficos
Resumo:Lake-destination areas are highly favoured places for tourists due to their aquatic environment as well as areas’ rich surrounding regions. Existing literature on marketing lake-destination marketing lacks insights to identify the main image attributes driving visitors and understanding the lake tourism concept. The present study examines textual and pictorial data to generate image variables about Alqueva Lake, Portugal, the largest manmade lake in Europe. Results provide insights to characterize the potential of lake-destinations and to develop a final list of variables specifically related to this destination type. The aim is also to help those involved in marketing the Alqueva Lake as a destination to identify and propose an adequate strategy.
Autores principais:Correia, Antónia
Outros Autores:Kozak, Metin; Rodrigues, Ana Isabel
Assunto:Tourism Destination image Alqueva Lake Lake tourism Pictorial image Visual methods Turismo Imagem de destino turístico Métodos visuais
Ano:2017
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Beja
Idioma:inglês
Origem:Repositório Institucional do IPBeja

Registos relacionados

Registos relacionados