Publicação
Exploring the benefits of using a mixed methods approach in destination image studies
| Resumo: | This study aims to demonstrate that mixed-methods are suitable when assessing the image of a tourism destination. Depict the image attributes that influence a lake destination area and conceptualize lake tourism are the goals of this study. Lake tourism is a growing academic field of tourism studies. However, little attention has been given to tourism images. The case is the newly-formed Alqueva Lake, Portugal, the biggest man-made lake in Europe. A mixed-design method was adopted, particularly a complementarity approach. The data were first collected in the qualitative stage, then analysed. Results were used to develop a follow-up questionnaire. A set of image attributes that best describe Alqueva Lake was obtained and validated. The advantages of adopting mixed-methods to studies about destination image are discussed. |
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| Autores principais: | Correia, A. |
| Outros Autores: | Kozak, M.; Rodrigues, Ana Isabel |
| Assunto: | Tourism Destination image Lake tourism Mixed-Methods Alqueva Lake |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Beja |
| Idioma: | inglês |
| Origem: | Repositório Institucional do IPBeja |
| Resumo: | This study aims to demonstrate that mixed-methods are suitable when assessing the image of a tourism destination. Depict the image attributes that influence a lake destination area and conceptualize lake tourism are the goals of this study. Lake tourism is a growing academic field of tourism studies. However, little attention has been given to tourism images. The case is the newly-formed Alqueva Lake, Portugal, the biggest man-made lake in Europe. A mixed-design method was adopted, particularly a complementarity approach. The data were first collected in the qualitative stage, then analysed. Results were used to develop a follow-up questionnaire. A set of image attributes that best describe Alqueva Lake was obtained and validated. The advantages of adopting mixed-methods to studies about destination image are discussed. |
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