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Exploring the benefits of using a mixed methods approach in destination image studies

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Resumo:This study aims to demonstrate that mixed-methods are suitable when assessing the image of a tourism destination. Depict the image attributes that influence a lake destination area and conceptualize lake tourism are the goals of this study. Lake tourism is a growing academic field of tourism studies. However, little attention has been given to tourism images. The case is the newly-formed Alqueva Lake, Portugal, the biggest man-made lake in Europe. A mixed-design method was adopted, particularly a complementarity approach. The data were first collected in the qualitative stage, then analysed. Results were used to develop a follow-up questionnaire. A set of image attributes that best describe Alqueva Lake was obtained and validated. The advantages of adopting mixed-methods to studies about destination image are discussed.
Autores principais:Correia, A.
Outros Autores:Kozak, M.; Rodrigues, Ana Isabel
Assunto:Tourism Destination image Lake tourism Mixed-Methods Alqueva Lake
Ano:2016
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Beja
Idioma:inglês
Origem:Repositório Institucional do IPBeja

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