Publicação
Music, green marketing and sustainability festivals: The case of the Rock in Rio Tourist Event
| Resumo: | Focusing on the Rock in Rio event in Rio de Janeiro, Brazil, this chapter explores best practices in managing music festivals with environmental concerns in a sustainable way. It is concluded that the Rock in Rio event stimulates the dynamics of the destination and promotes sustainable actions linked to the environment and social responsibility, the basis of green marketing. |
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| Autores principais: | Machado, Annaelise |
| Outros Autores: | Sousa, Bruno; Lavandoski, Joice; Vareiro, Laurentina; Figueira, Victor |
| Assunto: | Music Rock in Rio Event Green marketing Sustainability festivals |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | capítulo de livro |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Beja |
| Idioma: | inglês |
| Origem: | Repositório Institucional do IPBeja |
| Resumo: | Focusing on the Rock in Rio event in Rio de Janeiro, Brazil, this chapter explores best practices in managing music festivals with environmental concerns in a sustainable way. It is concluded that the Rock in Rio event stimulates the dynamics of the destination and promotes sustainable actions linked to the environment and social responsibility, the basis of green marketing. |
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