Publicação
Factors affecting customer’s online purchase behavior: The case study of Karachi, PK
| Resumo: | The main aim of this paper is to analyses the impact of consumer behavior on online shopping in order to increase the sales and respective profit and also the confidence of consumers on this process. For this purpose, na online and direct questionnaire was used in Karachi City (Paskistan) in order to analyses consumers’ attitudes via unrestricted non-probabilistic sampling technique.The methods used includes unvariate and econometric models, including the main dimensions of online shopping. The main results highlines confirm the importance of the dimensions attributed by the consumers while they choose to shop online, namely, delivery risk, financial risk, trust and security and web design. Therefore, marketers should ensure that all these elements are included in their source of online shopping forum. It will certainly provide them increaing sales and loyalty from consumers. Also, marketers should consider that there is minimal risk involved for the online shoppers and should develop all the software support tools to avoid fraud in order to increases the conficence of consumers on online purchase system. |
|---|---|
| Autores principais: | Ahmad, Nawaz |
| Outros Autores: | Dos Santos, Maria José Palma Lampreia; Mesiya, Aisha Yusuf |
| Assunto: | Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Científico do Instituto Politécnico de Lisboa |
| _version_ | 1868417442246557696 |
|---|---|
| author | Ahmad, Nawaz |
| author2 | Dos Santos, Maria José Palma Lampreia Mesiya, Aisha Yusuf |
| author2_role | author author |
| author_facet | Ahmad, Nawaz Dos Santos, Maria José Palma Lampreia Mesiya, Aisha Yusuf |
| author_role | author |
| contributor_name_str_mv | RCIPL |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Ahmad, Nawaz\",\"Person.identifier.orcid\":\"0000-0002-6029-7868\"},{\"Person.name\":\"Dos Santos, Maria José Palma Lampreia\",\"Person.identifier.orcid\":\"0000-0002-1992-0419\"},{\"Person.name\":\"Mesiya, Aisha Yusuf\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | RCIPL |
| datacite.creators.creator.creatorName.fl_str_mv | Ahmad, Nawaz Dos Santos, Maria José Palma Lampreia Mesiya, Aisha Yusuf |
| datacite.date.Accepted.fl_str_mv | 2020-11-04T00:00:00Z |
| datacite.date.available.fl_str_mv | 2021-01-05T10:09:55Z |
| datacite.date.embargoed.fl_str_mv | 2021-01-05T10:09:55Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_16ec |
| datacite.subjects.subject.fl_str_mv | Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| datacite.titles.title.fl_str_mv | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| dc.contributor.none.fl_str_mv | RCIPL |
| dc.creator.none.fl_str_mv | Ahmad, Nawaz Dos Santos, Maria José Palma Lampreia Mesiya, Aisha Yusuf |
| dc.date.Accepted.fl_str_mv | 2020-11-04T00:00:00Z |
| dc.date.available.fl_str_mv | 2021-01-05T10:09:55Z |
| dc.date.embargoed.fl_str_mv | 2021-01-05T10:09:55Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.21/12544 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | IBIMA |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by-nc-sa/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_16ec |
| dc.subject.none.fl_str_mv | Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| dc.title.fl_str_mv | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_c94f |
| description | The main aim of this paper is to analyses the impact of consumer behavior on online shopping in order to increase the sales and respective profit and also the confidence of consumers on this process. For this purpose, na online and direct questionnaire was used in Karachi City (Paskistan) in order to analyses consumers’ attitudes via unrestricted non-probabilistic sampling technique.The methods used includes unvariate and econometric models, including the main dimensions of online shopping. The main results highlines confirm the importance of the dimensions attributed by the consumers while they choose to shop online, namely, delivery risk, financial risk, trust and security and web design. Therefore, marketers should ensure that all these elements are included in their source of online shopping forum. It will certainly provide them increaing sales and loyalty from consumers. Also, marketers should consider that there is minimal risk involved for the online shoppers and should develop all the software support tools to avoid fraud in order to increases the conficence of consumers on online purchase system. |
| dirty | 0 |
| eu_rights_str_mv | restrictedAccess |
| format | conferenceObject |
| fulltext.url.fl_str_mv | https://repositorio.ipl.pt/bitstreams/ff4436d6-27d2-4056-9954-2bea287660bb/download |
| id | ripl_869e5f84e7228ba4322a2bd2b052d303 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.21/12544 |
| instacron_str | ipl |
| institution | Instituto Politécnico de Lisboa |
| instname_str | Instituto Politécnico de Lisboa |
| language | eng |
| network_acronym_str | ripl |
| network_name_str | Repositório Científico do Instituto Politécnico de Lisboa |
| oai_identifier_str | oai:repositorio.ipl.pt:10400.21/12544 |
| organization_str_mv | urn:organizationAcronym:ipl |
| person_str_mv | Ahmad, Nawaz Ahmad, Nawaz https://www.ciencia-id.pt/9110-C214-0F1F 9110-C214-0F1F http://orcid.org/0000-0002-6029-7868 0000-0002-6029-7868 Dos Santos, Maria José Palma Lampreia Dos Santos, Maria José Palma Lampreia https://www.ciencia-id.pt/011D-55C7-976C 011D-55C7-976C http://orcid.org/0000-0002-1992-0419 0000-0002-1992-0419 Mesiya, Aisha Yusuf |
| publishDate | 2020 |
| publisher.none.fl_str_mv | IBIMA |
| reponame_str | Repositório Científico do Instituto Politécnico de Lisboa |
| repository_id_str | urn:repositoryAcronym:ripl |
| service_str_mv | urn:repositoryAcronym:ripl |
| spelling | engIBIMAenThe main aim of this paper is to analyses the impact of consumer behavior on online shopping in order to increase the sales and respective profit and also the confidence of consumers on this process. For this purpose, na online and direct questionnaire was used in Karachi City (Paskistan) in order to analyses consumers’ attitudes via unrestricted non-probabilistic sampling technique.The methods used includes unvariate and econometric models, including the main dimensions of online shopping. The main results highlines confirm the importance of the dimensions attributed by the consumers while they choose to shop online, namely, delivery risk, financial risk, trust and security and web design. Therefore, marketers should ensure that all these elements are included in their source of online shopping forum. It will certainly provide them increaing sales and loyalty from consumers. Also, marketers should consider that there is minimal risk involved for the online shoppers and should develop all the software support tools to avoid fraud in order to increases the conficence of consumers on online purchase system.application/pdfenFactors affecting customer’s online purchase behavior: The case study of Karachi, PKPersonalAhmad, NawazDSpacehttp://dspace.org/items/6f71e25f-b7b1-4319-af56-7fb4623e6fb1DSpacehttp://dspace.org/items/6f71e25f-b7b1-4319-af56-7fb4623e6fb1AhmadDr NawazCiência IDhttps://www.ciencia-id.pt9110-C214-0F1FORCIDhttp://orcid.org0000-0002-6029-7868Researcher IDhttps://www.researcherid.comJ-5017-2019Scopus Author IDhttps://www.scopus.com56526052900Scopus Author IDhttps://www.scopus.com56926018300PersonalDos Santos, Maria José Palma LampreiaDSpacehttp://dspace.org/items/9c5ce6f5-82dd-4b62-a817-ba31598a3eacDSpacehttp://dspace.org/items/9c5ce6f5-82dd-4b62-a817-ba31598a3eacDos-SantosMaria José Palma LampreiaCiência IDhttps://www.ciencia-id.pt011D-55C7-976CORCIDhttp://orcid.org0000-0002-1992-0419Scopus Author IDhttps://www.scopus.com56107451000Mesiya, Aisha YusufHostingInstitutionOrganizationalRCIPLe-mailmailto:rcaap@sp.ipl.ptrcaap@sp.ipl.pt2021-01-05T10:09:55Z2020-11-042020-11-04T00:00:00ZHandlehttp://hdl.handle.net/10400.21/12544http://purl.org/coar/access_right/c_16ecrestricted accessConsumer behaviorPurchase behaviorOnline shoppingConsumers attitudesEconometric modelsKarachi City (Paskistan)250599 bytesother research producthttp://purl.org/coar/resource_type/c_c94fconference object2020-11-04http://creativecommons.org/licenses/by-nc-sa/4.0/http://purl.org/coar/access_right/c_16ecapplication/pdffulltexthttps://repositorio.ipl.pt/bitstreams/ff4436d6-27d2-4056-9954-2bea287660bb/download36th IBIMA ConferenceGranada, Spain |
| spellingShingle | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK Ahmad, Nawaz Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| status | SINGLETON |
| subject.fl_str_mv | Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| title | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| title_full | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| title_fullStr | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| title_full_unstemmed | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| title_short | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| title_sort | Factors affecting customer’s online purchase behavior: The case study of Karachi, PK |
| topic | Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| topic_facet | Consumer behavior Purchase behavior Online shopping Consumers attitudes Econometric models Karachi City (Paskistan) |
| url | http://hdl.handle.net/10400.21/12544 |
| visible | 1 |