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The Hallyu Wave as Soft Power: a portuguese case study

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Resumo:ABSTRACT: The entertainment industry has always been mostly dominated by the influential and powerful West. Either through cinema or music, the main figures of the field are, most often than not, North Americans and Europeans. However, in the last decades, thanks to globalization and certain technological advances, artists and creators from the East have started to conquer their own spot in the limelight of entertainment. From the Cool Japan strategy to the recent Hallyu Wave, Asian countries have invested in ways to export their culture to the rest of the world. The South Korean Hallyu Wave is no more than a materialization of culture flows in a globalized world. Thus, there is a need to understand what exactly is the ‘Wave’ and how it came to be. The main point of this project is to understand what the Korean Wave consists of and its repercussions as a Soft Power instrument.
Autores principais:Moita, Inês Quintas
Assunto:Korean Wave Soft power Music Cultural flow Vaga coreana Música
Ano:2021
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Lisboa
Idioma:inglês
Origem:Repositório Científico do Instituto Politécnico de Lisboa

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