Publicação
Students' narrative transportation through the video ad use in the classroom
| Resumo: | It is recognized that teachers have sought to innovate their methods of presenting content and, today, they have at their disposal a variety of support resources that did not have before. These potentialities have changed the way classes are taught today and the dynamics are, in most cases, different from what existed a few decades ago. Among the resources available for teaching, exhibition of videos in the classroom seems to have very relevant effects, both on students' learning and on their greater involvement in activities. However, this is not always the case and the videos presented by teachers do not have the desired effects on students. Thus, based on the assumption that greater immersion in video activates positive behaviors in classrooms, this study seeks to analyze, through a conceptual model, the antecedents of “Narrative Transportation” (immersion in video). In this sense, a video was presented to 107 students from a degree in Advertising and Public Relations, whose narrative is based on fun. After the presentation of the video, data was collected through the application of a questionnaire. Through a causal relationship model, the research work reveals that, in addition to the structure of the video narrative (Narrative Structure), the variable “Joy” (Fun) acts as one of the antecedents of “Narrative Transportation”. These results thus suggest to teachers that the presentation of videos in the classroom, with narratives that involve fun and with clear structures, has benefits in immersing students in the content and narratives presented and in the involvement in the classroom. |
|---|---|
| Autores principais: | Ferreira, Sónia |
| Outros Autores: | Santos, Sara; Santo, Pedro |
| Assunto: | Narrative Transportation video ad education |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Viseu |
| Idioma: | inglês |
| Origem: | Repositório Científico do Instituto Politécnico de Viseu |
| _version_ | 1868350821170675712 |
|---|---|
| author | Ferreira, Sónia |
| author2 | Santos, Sara Santo, Pedro |
| author2_role | author author |
| author_facet | Ferreira, Sónia Santos, Sara Santo, Pedro |
| author_role | author |
| contributor_name_str_mv | Instituto Politécnico de Viseu |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Ferreira, Sónia\",\"Person.identifier.orcid\":\"0000-0003-0664-1039\"},{\"Person.name\":\"Santos, Sara\"},{\"Person.name\":\"Santo, Pedro\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Instituto Politécnico de Viseu |
| datacite.creators.creator.creatorName.fl_str_mv | Ferreira, Sónia Santos, Sara Santo, Pedro |
| datacite.date.Accepted.fl_str_mv | 2020-06-15T00:00:00Z |
| datacite.date.available.fl_str_mv | 2021-03-10T18:57:04Z |
| datacite.date.embargoed.fl_str_mv | 2021-03-10T18:57:04Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Narrative Transportation video ad education |
| datacite.titles.title.fl_str_mv | Students' narrative transportation through the video ad use in the classroom |
| dc.contributor.none.fl_str_mv | Instituto Politécnico de Viseu |
| dc.creator.none.fl_str_mv | Ferreira, Sónia Santos, Sara Santo, Pedro |
| dc.date.Accepted.fl_str_mv | 2020-06-15T00:00:00Z |
| dc.date.available.fl_str_mv | 2021-03-10T18:57:04Z |
| dc.date.embargoed.fl_str_mv | 2021-03-10T18:57:04Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.19/6690 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Narrative Transportation video ad education |
| dc.title.fl_str_mv | Students' narrative transportation through the video ad use in the classroom |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | It is recognized that teachers have sought to innovate their methods of presenting content and, today, they have at their disposal a variety of support resources that did not have before. These potentialities have changed the way classes are taught today and the dynamics are, in most cases, different from what existed a few decades ago. Among the resources available for teaching, exhibition of videos in the classroom seems to have very relevant effects, both on students' learning and on their greater involvement in activities. However, this is not always the case and the videos presented by teachers do not have the desired effects on students. Thus, based on the assumption that greater immersion in video activates positive behaviors in classrooms, this study seeks to analyze, through a conceptual model, the antecedents of “Narrative Transportation” (immersion in video). In this sense, a video was presented to 107 students from a degree in Advertising and Public Relations, whose narrative is based on fun. After the presentation of the video, data was collected through the application of a questionnaire. Through a causal relationship model, the research work reveals that, in addition to the structure of the video narrative (Narrative Structure), the variable “Joy” (Fun) acts as one of the antecedents of “Narrative Transportation”. These results thus suggest to teachers that the presentation of videos in the classroom, with narratives that involve fun and with clear structures, has benefits in immersing students in the content and narratives presented and in the involvement in the classroom. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://repositorio.ipv.pt/bitstreams/aa151b76-2a31-44d7-94c6-71075e2db695/download |
| id | ripv_c8355b40ee8a0e9901ca4a7352cd0637 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.19/6690 |
| instacron_str | ripv |
| institution | Instituto Politécnico de Viseu |
| instname_str | Instituto Politécnico de Viseu |
| language | eng |
| network_acronym_str | ripv |
| network_name_str | Repositório Científico do Instituto Politécnico de Viseu |
| oai_identifier_str | oai:repositorio.ipv.pt:10400.19/6690 |
| organization_str_mv | urn:organizationAcronym:ripv |
| person_str_mv | Ferreira, Sónia Ferreira, Sónia https://www.ciencia-id.pt/961B-514E-F239 961B-514E-F239 http://orcid.org/0000-0003-0664-1039 0000-0003-0664-1039 Santos, Sara Santo, Pedro |
| publishDate | 2020 |
| reponame_str | Repositório Científico do Instituto Politécnico de Viseu |
| repository_id_str | urn:repositoryAcronym:ripv |
| service_str_mv | urn:repositoryAcronym:ripv |
| spelling | engpt_PTIt is recognized that teachers have sought to innovate their methods of presenting content and, today, they have at their disposal a variety of support resources that did not have before. These potentialities have changed the way classes are taught today and the dynamics are, in most cases, different from what existed a few decades ago. Among the resources available for teaching, exhibition of videos in the classroom seems to have very relevant effects, both on students' learning and on their greater involvement in activities. However, this is not always the case and the videos presented by teachers do not have the desired effects on students. Thus, based on the assumption that greater immersion in video activates positive behaviors in classrooms, this study seeks to analyze, through a conceptual model, the antecedents of “Narrative Transportation” (immersion in video). In this sense, a video was presented to 107 students from a degree in Advertising and Public Relations, whose narrative is based on fun. After the presentation of the video, data was collected through the application of a questionnaire. Through a causal relationship model, the research work reveals that, in addition to the structure of the video narrative (Narrative Structure), the variable “Joy” (Fun) acts as one of the antecedents of “Narrative Transportation”. These results thus suggest to teachers that the presentation of videos in the classroom, with narratives that involve fun and with clear structures, has benefits in immersing students in the content and narratives presented and in the involvement in the classroom.application/pdfpt_PTStudents' narrative transportation through the video ad use in the classroomPersonalFerreira, SóniaDSpacehttp://dspace.org/items/2bda986a-1487-41b1-bb7d-5e70731c47cdDSpacehttp://dspace.org/items/2bda986a-1487-41b1-bb7d-5e70731c47cdFerreiraSóniaCiência IDhttps://www.ciencia-id.pt961B-514E-F239ORCIDhttp://orcid.org0000-0003-0664-1039Santos, SaraSanto, PedroHostingInstitutionOrganizationalInstituto Politécnico de Viseue-mailmailto:repositorio@sc.ipv.ptrepositorio@sc.ipv.ptISBNIsPartOf978-605-82433-9-22021-03-10T18:57:04Z2020-06-152020-06-15T00:00:00ZHandlehttp://hdl.handle.net/10400.19/6690http://purl.org/coar/access_right/c_abf2open accessNarrative Transportationvideo adeducation723633 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ipv.pt/bitstreams/aa151b76-2a31-44d7-94c6-71075e2db695/downloadSOCIOINT 2020- 7th International Conference on Education and Education of Social Sciences7078 |
| spellingShingle | Students' narrative transportation through the video ad use in the classroom Ferreira, Sónia Narrative Transportation video ad education |
| status | SINGLETON |
| subject.fl_str_mv | Narrative Transportation video ad education |
| title | Students' narrative transportation through the video ad use in the classroom |
| title_full | Students' narrative transportation through the video ad use in the classroom |
| title_fullStr | Students' narrative transportation through the video ad use in the classroom |
| title_full_unstemmed | Students' narrative transportation through the video ad use in the classroom |
| title_short | Students' narrative transportation through the video ad use in the classroom |
| title_sort | Students' narrative transportation through the video ad use in the classroom |
| topic | Narrative Transportation video ad education |
| topic_facet | Narrative Transportation video ad education |
| url | http://hdl.handle.net/10400.19/6690 |
| visible | 1 |