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Film-induced tourism: the case of Portugal

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Resumo:This paper discusses the topic of film-induced tourism in Portugal from the perspective of the Portuguese destination marketing organizations. As research concerning film tourism in Portugal was unavailable due to the novelty of the topic, primary research was developed through online survey questionnaires, case studies and interviews. The primary research conducted found that Portugal has all the necessary resources and attributes required to develop film tourism; however destination marketing organizations and film commissions need to work together to ensure that films are promoted in a way which can be beneficial to both the tourism sector and the film industry.  
Autores principais:Carvalho, Susan Belinda
Outros Autores:Vieira, Armando Luís Lima de Campos; Sousa, Alcina Maria Pereira de
Assunto:Cineturismo Marketing de destinos Associações de promoção turística Film commissions Estratégias de marketing do destino Film-induced tourism Film tourism Destination marketing Destination marketing organizations (DMOs) Film commissions
Ano:2014
País:Portugal
Tipo de documento:artigo
Instituição associada:Universidade de Aveiro
Idioma:inglês
Origem:Revista Turismo & Desenvolvimento

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