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Trends and new business models in the portuguese fashion industry: a strategic innovation perspective

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Detalhes bibliográficos
Resumo:This research project focuses on the discussion of trends and new business models for the textile and clothing industry in general and for the fashion industry, in particular, using tools and an approach supported on strategic innovation. A documentary analysis was performed and they were conducted a series of semi-structured interviews. It was noted the importance of the strategic analysis and particularly strategic innovation for the design of new successful business models. Main findings and results are presented on the basis of two main criteria: relevance and feasibility. Two generic strategies were identified.
Autores principais:Queirós, David
Outros Autores:Afonso, Paulo; Vieira, Filipa Dionísio
Assunto:Business models Fashion design Strategic innovation
Ano:2013
País:Portugal
Tipo de documento:comunicação em conferência
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Minho
Idioma:inglês
Origem:RepositóriUM - Universidade do Minho

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