Publicação
As redes sociais e a cor dos seus logótipos
| Resumo: | This article seeks to briefly reflect on the role of social networks in contemporary platforms while that started to encourage new communicative practices. The phenomenon of social networks is transverse to the individual and organizations, fostering substantial changes in everyday life. Compression of space and time, the world is globalized. On the one hand, be on the network assumes that companies exist in cyberspace, sine qua non, to become more competitive, however, the social networks themselves compete with eachother in order to gain and retain more adherents. We also seek to reflect on the importance of color in the creation of logos, one of the elements of the brand. It is known that the use of color by businesses is a means to convey a series of subliminal messages that are crucial to the way they want to be perspectivated by consumers. |
|---|---|
| Autores principais: | Amaral, Inês |
| Outros Autores: | Gama, Maria Gabriela; Amaral, Luís |
| Assunto: | Social network Colour Communication Logo |
| Ano: | 2012 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Minho |
| Idioma: | português |
| Origem: | RepositóriUM - Universidade do Minho |
| _version_ | 1866270809898614784 |
|---|---|
| author | Amaral, Inês |
| author2 | Gama, Maria Gabriela Amaral, Luís |
| author2_role | author author |
| author_facet | Amaral, Inês Gama, Maria Gabriela Amaral, Luís |
| author_role | author |
| contributor_name_str_mv | Universidade do Minho |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Amaral, Inês\"},{\"Person.name\":\"Gama, Maria Gabriela\"},{\"Person.name\":\"Amaral, Luís\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Universidade do Minho |
| datacite.creators.creator.creatorName.fl_str_mv | Amaral, Inês Gama, Maria Gabriela Amaral, Luís |
| datacite.date.Accepted.fl_str_mv | 2012-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2014-07-08T13:28:46Z |
| datacite.date.embargoed.fl_str_mv | 2014-07-08T13:28:46Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Social network Colour Communication Logo |
| datacite.titles.title.fl_str_mv | As redes sociais e a cor dos seus logótipos |
| dc.contributor.none.fl_str_mv | Universidade do Minho |
| dc.creator.none.fl_str_mv | Amaral, Inês Gama, Maria Gabriela Amaral, Luís |
| dc.date.Accepted.fl_str_mv | 2012-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2014-07-08T13:28:46Z |
| dc.date.embargoed.fl_str_mv | 2014-07-08T13:28:46Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://hdl.handle.net/1822/29578 |
| dc.language.none.fl_str_mv | por |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Social network Colour Communication Logo |
| dc.title.fl_str_mv | As redes sociais e a cor dos seus logótipos |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_5794 |
| description | This article seeks to briefly reflect on the role of social networks in contemporary platforms while that started to encourage new communicative practices. The phenomenon of social networks is transverse to the individual and organizations, fostering substantial changes in everyday life. Compression of space and time, the world is globalized. On the one hand, be on the network assumes that companies exist in cyberspace, sine qua non, to become more competitive, however, the social networks themselves compete with eachother in order to gain and retain more adherents. We also seek to reflect on the importance of color in the creation of logos, one of the elements of the brand. It is known that the use of color by businesses is a means to convey a series of subliminal messages that are crucial to the way they want to be perspectivated by consumers. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferencePaper |
| fulltext.url.fl_str_mv | https://prod-dspace.uminho.pt/bitstreams/368b9efc-13c2-450b-81fb-1604d8393327/download |
| id | rum_49d4dd4d78dd52ef8578fa3ca6533e4e |
| identifier.url.fl_str_mv | https://hdl.handle.net/1822/29578 |
| instacron_str | repositorium |
| institution | Universidade do Minho |
| instname_str | Universidade do Minho |
| language | por |
| network_acronym_str | rum |
| network_name_str | RepositóriUM - Universidade do Minho |
| oai_identifier_str | oai:repositorium.uminho.pt:1822/29578 |
| organization_str_mv | urn:organizationAcronym:repositorium |
| person_str_mv | Amaral, Inês Gama, Maria Gabriela Amaral, Luís |
| publishDate | 2012 |
| reponame_str | RepositóriUM - Universidade do Minho |
| repository_id_str | urn:repositoryAcronym:rum |
| service_str_mv | urn:repositoryAcronym:rum |
| spelling | porporThis article seeks to briefly reflect on the role of social networks in contemporary platforms while that started to encourage new communicative practices. The phenomenon of social networks is transverse to the individual and organizations, fostering substantial changes in everyday life. Compression of space and time, the world is globalized. On the one hand, be on the network assumes that companies exist in cyberspace, sine qua non, to become more competitive, however, the social networks themselves compete with eachother in order to gain and retain more adherents. We also seek to reflect on the importance of color in the creation of logos, one of the elements of the brand. It is known that the use of color by businesses is a means to convey a series of subliminal messages that are crucial to the way they want to be perspectivated by consumers.application/pdfporAs redes sociais e a cor dos seus logótiposAmaral, InêsGama, Maria GabrielaAmaral, LuísHostingInstitutionOrganizationalUniversidade do Minhoe-mailmailto:repositorium@usdb.uminho.ptrepositorium@usdb.uminho.pt2014-07-08T13:28:46Z20122012-01-01T00:00:00ZHandlehttps://hdl.handle.net/1822/29578http://purl.org/coar/access_right/c_abf2open accessSocial networkColourCommunicationLogo173257 bytesother research producthttp://purl.org/coar/resource_type/c_5794conference paperhttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://prod-dspace.uminho.pt/bitstreams/368b9efc-13c2-450b-81fb-1604d8393327/download |
| spellingShingle | As redes sociais e a cor dos seus logótipos Amaral, Inês Social network Colour Communication Logo |
| status | SINGLETON |
| subject.fl_str_mv | Social network Colour Communication Logo |
| title | As redes sociais e a cor dos seus logótipos |
| title_full | As redes sociais e a cor dos seus logótipos |
| title_fullStr | As redes sociais e a cor dos seus logótipos |
| title_full_unstemmed | As redes sociais e a cor dos seus logótipos |
| title_short | As redes sociais e a cor dos seus logótipos |
| title_sort | As redes sociais e a cor dos seus logótipos |
| topic | Social network Colour Communication Logo |
| topic_facet | Social network Colour Communication Logo |
| url | https://hdl.handle.net/1822/29578 |
| visible | 1 |