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A semiotic material called Microsoft Teams: Workplace virtual affordances and organisational (internal) identity

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Resumo:This chapter considers Microsoft Teams (MT) as a semiotic material within organisational digital platforms, addressing how workplace virtual affordances materialise organisational activity and shape organisational (internal) identity. Focusing on the Casais Group, the study is guided by two research questions: 1) taken from the glocalised platform MT, what workplace virtual affordances facilitate the materialisation of Casais organisational activity?; 2) which organisational identity is constructed through those affordances? The research adopts an exploratory deductive and inductive method comprising observation of MT within Casais and an interview with the organisation’s communications coordinator, supported by a framework analysing multimodal and contextual resources. The findings identify affordances including interactivity through platform layout, chat- based communication, communities, calendar coordination, the resemiotised clock-out application ‘Casais Ponto’, and Generative Artificial Intelligence (GenAI) assistance via Copilot. These affordances contribute to form a multiple organisational identity.
Autores principais:Ribeiro, Pedro Eduardo
Outros Autores:Costa, Giselle Andrade Calleia da
Assunto:Microsoft Teams affordances identity organisational communication Social Semiotics identidade comunicação organizacional Semiótica Social
Ano:2026
País:Portugal
Tipo de documento:capítulo de livro
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Minho
Idioma:inglês
Origem:RepositóriUM - Universidade do Minho

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