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Media visuality and racialisation: Who is in the spotlight?

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Resumo:Acknowledging their sociocultural relevance and the exceptional affordances they offer, lifestyle magazines are part of a long-lasting, globalised, and hegemonic industry. Released or inspired by the United States of America and the United Kingdom, many of them tend to follow or get inspired by their editorial and representational trends. Literature reveals how racialised people appear less frequently and with specific dehumanising contours on the various media outlets, including this semiotic genre, of which examples are 'Women’s Health' and 'Men’s Health' magazines. To understand how hegemonic whiteness is promoted by these lifestyle magazines, this article presents a study of their main covers, employing multimodal critical discourse analysis. Intersectionality theory and decolonial studies inform this analytical approach. Considering a body of literature, through cover participants and semiotic resources altogether, whiteness, racialised sexual objectification, racial privilege, and strategic fitnessist appendix are the main detected discourses. These allow the unveiling of a colonial eye. This chapter ends by raising questions in a discussion and recommending a more careful approach to diversity and media.
Autores principais:Ribeiro, Pedro Eduardo
Outros Autores:Cabecinhas, Rosa
Assunto:Lifestyle magazines Magazine covers Racialisation Multimodality Intersectionality Ciências Sociais::Ciências da Comunicação Reduzir as desigualdades
Ano:2026
País:Portugal
Tipo de documento:capítulo de livro
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Minho
Idioma:inglês
Origem:RepositóriUM - Universidade do Minho
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author Ribeiro, Pedro Eduardo
author2 Cabecinhas, Rosa
author2_role author
author_facet Ribeiro, Pedro Eduardo
Cabecinhas, Rosa
author_role author
contributor_name_str_mv Universidade do Minho
country_str PT
creators_json_txt [{\"Person.name\":\"Ribeiro, Pedro Eduardo\"},{\"Person.name\":\"Cabecinhas, Rosa\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Universidade do Minho
datacite.creators.creator.creatorName.fl_str_mv Ribeiro, Pedro Eduardo
Cabecinhas, Rosa
datacite.date.Accepted.fl_str_mv 2026-01-01T00:00:00Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Lifestyle magazines
Magazine covers
Racialisation
Multimodality
Intersectionality
Ciências Sociais::Ciências da Comunicação
Reduzir as desigualdades
datacite.titles.title.fl_str_mv Media visuality and racialisation: Who is in the spotlight?
dc.contributor.none.fl_str_mv Universidade do Minho
dc.creator.none.fl_str_mv Ribeiro, Pedro Eduardo
Cabecinhas, Rosa
dc.date.Accepted.fl_str_mv 2026-01-01T00:00:00Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv https://hdl.handle.net/1822/101711
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Edições Húmus
dc.rights.cclincense.fl_str_mv http://creativecommons.org/licenses/by/4.0/
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.rights.copyright.fl_str_mv openAccess
dc.subject.none.fl_str_mv Lifestyle magazines
Magazine covers
Racialisation
Multimodality
Intersectionality
Ciências Sociais::Ciências da Comunicação
Reduzir as desigualdades
dc.title.fl_str_mv Media visuality and racialisation: Who is in the spotlight?
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_3248
description Acknowledging their sociocultural relevance and the exceptional affordances they offer, lifestyle magazines are part of a long-lasting, globalised, and hegemonic industry. Released or inspired by the United States of America and the United Kingdom, many of them tend to follow or get inspired by their editorial and representational trends. Literature reveals how racialised people appear less frequently and with specific dehumanising contours on the various media outlets, including this semiotic genre, of which examples are 'Women’s Health' and 'Men’s Health' magazines. To understand how hegemonic whiteness is promoted by these lifestyle magazines, this article presents a study of their main covers, employing multimodal critical discourse analysis. Intersectionality theory and decolonial studies inform this analytical approach. Considering a body of literature, through cover participants and semiotic resources altogether, whiteness, racialised sexual objectification, racial privilege, and strategic fitnessist appendix are the main detected discourses. These allow the unveiling of a colonial eye. This chapter ends by raising questions in a discussion and recommending a more careful approach to diversity and media.
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eu_rights_str_mv openAccess
format bookPart
fulltext.url.fl_str_mv https://repositorium.uminho.pt/bitstreams/8b057bd8-1d44-449d-abaa-3c439f94cd92/download
funding.funder.alternateName_str_mv FCT
other
funding.funder.identifier_str_mv http://doi.org/10.13039/501100001871
https://doi.org/10.13039/501100000780
funding.funder.name_str_mv Fundação para a Ciência e a Tecnologia, I.P.
European Commission
funding.identifier_str_mv UI/BD/151164/2021
101132582
funding.name_str_mv HORIZON Research and Innovation Actions
funding_str_mv UI/BD/151164/2021
https://hdl.handle.net/1822/97338
101132582
https://hdl.handle.net/1822/100780
id rum_9cd33f97a36bce4bf4fbfc244d8ba5de
identifier.url.fl_str_mv https://hdl.handle.net/1822/101711
instacron_str repositorium
institution Universidade do Minho
instname_str Universidade do Minho
language eng
network_acronym_str rum
network_name_str RepositóriUM - Universidade do Minho
oai_identifier_str oai:repositorium.uminho.pt:1822/101711
organization_str_mv urn:organizationAcronym:repositorium
person_str_mv Ribeiro, Pedro Eduardo
Cabecinhas, Rosa
publishDate 2026
publisher.none.fl_str_mv Edições Húmus
reponame_str RepositóriUM - Universidade do Minho
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spelling engEdições HúmusengAcknowledging their sociocultural relevance and the exceptional affordances they offer, lifestyle magazines are part of a long-lasting, globalised, and hegemonic industry. Released or inspired by the United States of America and the United Kingdom, many of them tend to follow or get inspired by their editorial and representational trends. Literature reveals how racialised people appear less frequently and with specific dehumanising contours on the various media outlets, including this semiotic genre, of which examples are 'Women’s Health' and 'Men’s Health' magazines. To understand how hegemonic whiteness is promoted by these lifestyle magazines, this article presents a study of their main covers, employing multimodal critical discourse analysis. Intersectionality theory and decolonial studies inform this analytical approach. Considering a body of literature, through cover participants and semiotic resources altogether, whiteness, racialised sexual objectification, racial privilege, and strategic fitnessist appendix are the main detected discourses. These allow the unveiling of a colonial eye. This chapter ends by raising questions in a discussion and recommending a more careful approach to diversity and media.application/pdfengMedia visuality and racialisation: Who is in the spotlight?Ribeiro, Pedro EduardoCabecinhas, RosaHostingInstitutionOrganizationalUniversidade do Minhoe-mailmailto:repositorium@usdb.uminho.ptrepositorium@usdb.uminho.ptCITATIONRibeiro, P. E., & Cabecinhas, R. (2026). Media visuality and racialisation: Who is in the spotlight? In R. Cabecinhas, I. Macedo, & L. Lins (Eds.), Living memories & media (pp. 173–205). Edições Húmus.ISBNIsPartOf978-989-9275-63-8HandleHasVersionhttps://hdl.handle.net/1822/10151220262026-01-01T00:00:00ZHandlehttps://hdl.handle.net/1822/101711http://purl.org/coar/access_right/c_abf2open accessLifestyle magazinesMagazine coversRacialisationMultimodalityIntersectionalityhttp://www.oecd.org/science/inno/38235147.pdfFields of Science and Technology (FOS)Ciências Sociais::Ciências da Comunicaçãohttps://sdgs.un.org/goalsSustainable Development Goals (SDG)Reduzir as desigualdades2325512 bytesFundação para a Ciência e a Tecnologia, I.P.‘Sentidos e discursos na imprensa de lifestyle portuguesa: Objetificação e interseccionalidades nas revistas ‘Women’s Health’ e ‘Men’s Health (UI/BD/151164/2021)https://hdl.handle.net/1822/97338UI/BD/151164/2021Crossref Funder IDhttp://doi.org/10.13039/501100001871European CommissionConfidently Changing Colonial Heritage (101132582)HORIZON Research and Innovation Actionshttps://hdl.handle.net/1822/100780101132582Crossref Funder IDhttps://doi.org/10.13039/501100000780literaturehttp://purl.org/coar/resource_type/c_3248book part2026http://creativecommons.org/licenses/by/4.0/openAccesshttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorium.uminho.pt/bitstreams/8b057bd8-1d44-449d-abaa-3c439f94cd92/download173205
spellingShingle Media visuality and racialisation: Who is in the spotlight?
Ribeiro, Pedro Eduardo
Lifestyle magazines
Magazine covers
Racialisation
Multimodality
Intersectionality
Ciências Sociais::Ciências da Comunicação
Reduzir as desigualdades
status SINGLETON
subject.fl_str_mv Lifestyle magazines
Magazine covers
Racialisation
Multimodality
Intersectionality
subject.other.fl_str_mv Ciências Sociais::Ciências da Comunicação
Reduzir as desigualdades
title Media visuality and racialisation: Who is in the spotlight?
title_full Media visuality and racialisation: Who is in the spotlight?
title_fullStr Media visuality and racialisation: Who is in the spotlight?
title_full_unstemmed Media visuality and racialisation: Who is in the spotlight?
title_short Media visuality and racialisation: Who is in the spotlight?
title_sort Media visuality and racialisation: Who is in the spotlight?
topic Lifestyle magazines
Magazine covers
Racialisation
Multimodality
Intersectionality
Ciências Sociais::Ciências da Comunicação
Reduzir as desigualdades
topic_facet Lifestyle magazines
Magazine covers
Racialisation
Multimodality
Intersectionality
Ciências Sociais::Ciências da Comunicação
Reduzir as desigualdades
url https://hdl.handle.net/1822/101711
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