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Media visuality and racialisation: Who is in the spotlight?

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Summary:Acknowledging their sociocultural relevance and the exceptional affordances they offer, lifestyle magazines are part of a long-lasting, globalised, and hegemonic industry. Released or inspired by the United States of America and the United Kingdom, many of them tend to follow or get inspired by their editorial and representational trends. Literature reveals how racialised people appear less frequently and with specific dehumanising contours on the various media outlets, including this semiotic genre, of which examples are 'Women’s Health' and 'Men’s Health' magazines. To understand how hegemonic whiteness is promoted by these lifestyle magazines, this article presents a study of their main covers, employing multimodal critical discourse analysis. Intersectionality theory and decolonial studies inform this analytical approach. Considering a body of literature, through cover participants and semiotic resources altogether, whiteness, racialised sexual objectification, racial privilege, and strategic fitnessist appendix are the main detected discourses. These allow the unveiling of a colonial eye. This chapter ends by raising questions in a discussion and recommending a more careful approach to diversity and media.
Main Authors:Ribeiro, Pedro Eduardo
Other Authors:Cabecinhas, Rosa
Subject:Lifestyle magazines Magazine covers Racialisation Multimodality Intersectionality Ciências Sociais::Ciências da Comunicação Reduzir as desigualdades
Year:2026
Country:Portugal
Document type:book part
Access type:open access
Associated institution:Universidade do Minho
Language:English
Origin:RepositóriUM - Universidade do Minho

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