Publicação
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants
| Resumo: | In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study. |
|---|---|
| Autores principais: | Santos, J. Freitas |
| Outros Autores: | Vareiro, Laurentina; Remoaldo, Paula Cristina Almeida; Ribeiro, J. Cadima |
| Assunto: | City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| Ano: | 2014 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Minho |
| Idioma: | inglês |
| Origem: | RepositóriUM - Universidade do Minho |
| _version_ | 1867438001092558848 |
|---|---|
| author | Santos, J. Freitas |
| author2 | Vareiro, Laurentina Remoaldo, Paula Cristina Almeida Ribeiro, J. Cadima |
| author2_role | author author author |
| author_facet | Santos, J. Freitas Vareiro, Laurentina Remoaldo, Paula Cristina Almeida Ribeiro, J. Cadima |
| author_role | author |
| contributor_name_str_mv | RepositóriUM - Universidade do Minho |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Santos, J. Freitas\"},{\"Person.name\":\"Vareiro, Laurentina\"},{\"Person.name\":\"Remoaldo, Paula Cristina Almeida\"},{\"Person.name\":\"Ribeiro, J. Cadima\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | RepositóriUM - Universidade do Minho |
| datacite.creators.creator.creatorName.fl_str_mv | Santos, J. Freitas Vareiro, Laurentina Remoaldo, Paula Cristina Almeida Ribeiro, J. Cadima |
| datacite.date.Accepted.fl_str_mv | 2014-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2014-09-12T15:03:20Z |
| datacite.date.embargoed.fl_str_mv | 2014-09-12T15:03:20Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| datacite.titles.title.fl_str_mv | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| dc.contributor.none.fl_str_mv | RepositóriUM - Universidade do Minho |
| dc.creator.none.fl_str_mv | Santos, J. Freitas Vareiro, Laurentina Remoaldo, Paula Cristina Almeida Ribeiro, J. Cadima |
| dc.date.Accepted.fl_str_mv | 2014-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2014-09-12T15:03:20Z |
| dc.date.embargoed.fl_str_mv | 2014-09-12T15:03:20Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://hdl.handle.net/1822/30125 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | The Clute Institute |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| dc.title.fl_str_mv | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_5794 |
| description | In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferencePaper |
| fulltext.url.fl_str_mv | https://repositorium.uminho.pt/bitstreams/429020eb-ffeb-4899-b847-d05ef12043df/download |
| id | rum_a3dc908f2e7e95ebcd3bbb42fb2b94e9 |
| identifier.url.fl_str_mv | https://hdl.handle.net/1822/30125 |
| instacron_str | repositorium |
| institution | Universidade do Minho |
| instname_str | Universidade do Minho |
| language | eng |
| network_acronym_str | rum |
| network_name_str | RepositóriUM - Universidade do Minho |
| oai_identifier_str | oai:repositorium.uminho.pt:1822/30125 |
| organization_str_mv | urn:organizationAcronym:repositorium |
| person_str_mv | Santos, J. Freitas Vareiro, Laurentina Remoaldo, Paula Cristina Almeida Ribeiro, J. Cadima |
| publishDate | 2014 |
| publisher.none.fl_str_mv | The Clute Institute |
| reponame_str | RepositóriUM - Universidade do Minho |
| repository_id_str | urn:repositoryAcronym:rum |
| service_str_mv | urn:repositoryAcronym:rum |
| spelling | engThe Clute InstituteporIn a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.application/pdfporThe role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participantsSantos, J. FreitasVareiro, LaurentinaRemoaldo, Paula Cristina AlmeidaRibeiro, J. CadimaHostingInstitutionOrganizationalRepositóriUM - Universidade do Minhoe-mailmailto:repositorium@usdb.uminho.ptrepositorium@usdb.uminho.pt2014-09-12T15:03:20Z20142014-01-01T00:00:00ZHandlehttps://hdl.handle.net/1822/30125http://purl.org/coar/access_right/c_abf2open accessCity’s imageEngaged and attendee residentsECOC 2012Event-induced tourismGuimarãesPortugal287182 bytesother research producthttp://purl.org/coar/resource_type/c_5794conference paperhttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorium.uminho.pt/bitstreams/429020eb-ffeb-4899-b847-d05ef12043df/download |
| spellingShingle | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants Santos, J. Freitas City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| status | SINGLETON |
| subject.fl_str_mv | City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| title | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| title_full | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| title_fullStr | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| title_full_unstemmed | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| title_short | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| title_sort | The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
| topic | City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| topic_facet | City’s image Engaged and attendee residents ECOC 2012 Event-induced tourism Guimarães Portugal |
| url | https://hdl.handle.net/1822/30125 |
| visible | 1 |