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A phygital approach to cultural heritage: augmented reality at Regaleira

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Resumo:In the last two decades, contemporary society has been conceptualized and discussed around the assumption that digital technologies are its most defining feature. Jean Baudrillard’s take on the Fable of Borges suggests a replacement of the physical world by a virtual experiencing life, setting the tone for a pessimistic and somewhat fearful attitude towards technological development. On the verge of the dissemination of disruptive innovations that can be described under the “umbrella” of Internet of Things (IoT), we observe not a replacement, but a deep and complex intertwining of online and offline experiences, sketching the contours of what can become a phygital society. This alternative conceptualization of our contemporary society, combined with the possibilities of technological development, provides new opportunities for the expression and experiencing of culture, and also for the creative industries. In our research, we explore the impact of one augmented reality (AR) app designed for one of the landmarks of Portuguese cultural heritage, Quinta da Regaleira. We explore this unique case study using qualitative data collection techniques, aiming to discuss the positive and negative outcomes of this innovation, both for the dynamization of cultural heritage, and for visitors. The article provides useful information for heritage spaces that wish to follow this path. It describes the main steps to be taken in the production of content and provides examples of the narrative model that helps people to visit the space and obtain information, knowing stories relevant to the past and present of the cultural heritage. The objective is to clarify, finally, due to the research developed in the Quinta da Regaleira case study, what kind of stories and experiences can be narrated, the strengths of this application, its limitations, and paths for future investigations.
Autores principais:Andrade, José Gabriel
Outros Autores:Dias, Patrícia
Assunto:Phygital Cultural heritage Digital media Augmented reality AR apps Figital Patrimonio cultural Medios digitales Realidad aumentada Aplicaciones de RA augmented reality (AR)
Ano:2020
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Minho
Idioma:inglês
Origem:RepositóriUM - Universidade do Minho
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author Andrade, José Gabriel
author2 Dias, Patrícia
author2_role author
author_facet Andrade, José Gabriel
Dias, Patrícia
author_role author
contributor_name_str_mv Universidade do Minho
country_str PT
creators_json_txt [{\"Person.name\":\"Andrade, José Gabriel\"},{\"Person.name\":\"Dias, Patrícia\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Universidade do Minho
datacite.creators.creator.creatorName.fl_str_mv Andrade, José Gabriel
Dias, Patrícia
datacite.date.Accepted.fl_str_mv 2020-01-28T00:00:00Z
datacite.date.available.fl_str_mv 2020-01-31T10:34:38Z
datacite.date.embargoed.fl_str_mv 2020-01-31T10:34:38Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Phygital
Cultural heritage
Digital media
Augmented reality
AR apps
Figital
Patrimonio cultural
Medios digitales
Realidad aumentada
Aplicaciones de RA
augmented reality (AR)
datacite.titles.title.fl_str_mv A phygital approach to cultural heritage: augmented reality at Regaleira
Un enfoque figital al patrimonio cultural: la realidad aumentada en Regaleira
dc.contributor.none.fl_str_mv Universidade do Minho
dc.creator.none.fl_str_mv Andrade, José Gabriel
Dias, Patrícia
dc.date.Accepted.fl_str_mv 2020-01-28T00:00:00Z
dc.date.available.fl_str_mv 2020-01-31T10:34:38Z
dc.date.embargoed.fl_str_mv 2020-01-31T10:34:38Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv https://hdl.handle.net/1822/63527
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Editorial Universitat Politècnica de València
dc.rights.cclincense.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.rights.copyright.fl_str_mv openAccess
dc.subject.none.fl_str_mv Phygital
Cultural heritage
Digital media
Augmented reality
AR apps
Figital
Patrimonio cultural
Medios digitales
Realidad aumentada
Aplicaciones de RA
augmented reality (AR)
dc.title.fl_str_mv A phygital approach to cultural heritage: augmented reality at Regaleira
Un enfoque figital al patrimonio cultural: la realidad aumentada en Regaleira
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
description In the last two decades, contemporary society has been conceptualized and discussed around the assumption that digital technologies are its most defining feature. Jean Baudrillard’s take on the Fable of Borges suggests a replacement of the physical world by a virtual experiencing life, setting the tone for a pessimistic and somewhat fearful attitude towards technological development. On the verge of the dissemination of disruptive innovations that can be described under the “umbrella” of Internet of Things (IoT), we observe not a replacement, but a deep and complex intertwining of online and offline experiences, sketching the contours of what can become a phygital society. This alternative conceptualization of our contemporary society, combined with the possibilities of technological development, provides new opportunities for the expression and experiencing of culture, and also for the creative industries. In our research, we explore the impact of one augmented reality (AR) app designed for one of the landmarks of Portuguese cultural heritage, Quinta da Regaleira. We explore this unique case study using qualitative data collection techniques, aiming to discuss the positive and negative outcomes of this innovation, both for the dynamization of cultural heritage, and for visitors. The article provides useful information for heritage spaces that wish to follow this path. It describes the main steps to be taken in the production of content and provides examples of the narrative model that helps people to visit the space and obtain information, knowing stories relevant to the past and present of the cultural heritage. The objective is to clarify, finally, due to the research developed in the Quinta da Regaleira case study, what kind of stories and experiences can be narrated, the strengths of this application, its limitations, and paths for future investigations.
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person_str_mv Andrade, José Gabriel
Dias, Patrícia
publishDate 2020
publisher.none.fl_str_mv Editorial Universitat Politècnica de València
reponame_str RepositóriUM - Universidade do Minho
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spelling engEditorial Universitat Politècnica de ValènciaporIn the last two decades, contemporary society has been conceptualized and discussed around the assumption that digital technologies are its most defining feature. Jean Baudrillard’s take on the Fable of Borges suggests a replacement of the physical world by a virtual experiencing life, setting the tone for a pessimistic and somewhat fearful attitude towards technological development. On the verge of the dissemination of disruptive innovations that can be described under the “umbrella” of Internet of Things (IoT), we observe not a replacement, but a deep and complex intertwining of online and offline experiences, sketching the contours of what can become a phygital society. This alternative conceptualization of our contemporary society, combined with the possibilities of technological development, provides new opportunities for the expression and experiencing of culture, and also for the creative industries. In our research, we explore the impact of one augmented reality (AR) app designed for one of the landmarks of Portuguese cultural heritage, Quinta da Regaleira. We explore this unique case study using qualitative data collection techniques, aiming to discuss the positive and negative outcomes of this innovation, both for the dynamization of cultural heritage, and for visitors. The article provides useful information for heritage spaces that wish to follow this path. It describes the main steps to be taken in the production of content and provides examples of the narrative model that helps people to visit the space and obtain information, knowing stories relevant to the past and present of the cultural heritage. The objective is to clarify, finally, due to the research developed in the Quinta da Regaleira case study, what kind of stories and experiences can be narrated, the strengths of this application, its limitations, and paths for future investigations.application/pdfporA phygital approach to cultural heritage: augmented reality at RegaleiraAlternativeTitleporUn enfoque figital al patrimonio cultural: la realidad aumentada en RegaleiraAndrade, José GabrielDias, PatríciaHostingInstitutionOrganizationalUniversidade do Minhoe-mailmailto:repositorium@usdb.uminho.ptrepositorium@usdb.uminho.ptISSNIsPartOf1989-9947DOIIsPartOf10.4995/var.2020.116632020-01-31T10:34:38Z2020-01-282019-052020-01-28T00:00:00ZHandlehttps://hdl.handle.net/1822/63527http://purl.org/coar/access_right/c_abf2open accessPhygitalCultural heritageDigital mediaAugmented realityAR appsFigitalPatrimonio culturalMedios digitalesRealidad aumentadaAplicaciones de RAaugmented reality (AR)652322 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal article2020-01-28http://creativecommons.org/licenses/by-nc-nd/4.0/openAccesshttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorium.uminho.pt/bitstreams/ed1b292e-9d86-4971-93bb-51c767d444a1/download
spellingShingle A phygital approach to cultural heritage: augmented reality at Regaleira
Andrade, José Gabriel
Phygital
Cultural heritage
Digital media
Augmented reality
AR apps
Figital
Patrimonio cultural
Medios digitales
Realidad aumentada
Aplicaciones de RA
augmented reality (AR)
status SINGLETON
subject.fl_str_mv Phygital
Cultural heritage
Digital media
Augmented reality
AR apps
Figital
Patrimonio cultural
Medios digitales
Realidad aumentada
Aplicaciones de RA
augmented reality (AR)
title A phygital approach to cultural heritage: augmented reality at Regaleira
title_full A phygital approach to cultural heritage: augmented reality at Regaleira
title_fullStr A phygital approach to cultural heritage: augmented reality at Regaleira
title_full_unstemmed A phygital approach to cultural heritage: augmented reality at Regaleira
title_short A phygital approach to cultural heritage: augmented reality at Regaleira
title_sort A phygital approach to cultural heritage: augmented reality at Regaleira
topic Phygital
Cultural heritage
Digital media
Augmented reality
AR apps
Figital
Patrimonio cultural
Medios digitales
Realidad aumentada
Aplicaciones de RA
augmented reality (AR)
topic_facet Phygital
Cultural heritage
Digital media
Augmented reality
AR apps
Figital
Patrimonio cultural
Medios digitales
Realidad aumentada
Aplicaciones de RA
augmented reality (AR)
url https://hdl.handle.net/1822/63527
visible 1