Publicação
Insights into successful factors of hotel loyalty programs
| Resumo: | Loyalty Programs have become a trend, with all kinds of independent hotels and chains developing their own as a way to increase sales and build a connection with their guests. With the goals of designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to immerse herself into this world to identify the elements that contribute to their success. |
|---|---|
| Autores principais: | Cipani, Francesca |
| Assunto: | Hotel Loyalty Programs Effectiveness Successful factors Leaders club Customer engagement Kpis Member retention Status Customer segmentation |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Loyalty Programs have become a trend, with all kinds of independent hotels and chains developing their own as a way to increase sales and build a connection with their guests. With the goals of designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to immerse herself into this world to identify the elements that contribute to their success. |
|---|