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Insights into successful factors of hotel loyalty programs

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Detalhes bibliográficos
Resumo:Loyalty Programs have become a trend, with all kinds of independent hotels and chains developing their own as a way to increase sales and build a connection with their guests. With the goals of designing and rebranding Happitality, Room Mate Hotels’ loyalty program, the author had to immerse herself into this world to identify the elements that contribute to their success.
Autores principais:Cipani, Francesca
Assunto:Hotel Loyalty Programs Effectiveness Successful factors Leaders club Customer engagement Kpis Member retention Status Customer segmentation
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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