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Optimizing inventory and pricing strategies from a revenue management perspective: conceptualizing possible scenarios in revenue management

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Resumo:The consulting project discussed in this thesis was conducted with the Portuguese company Indie Campers, which offers road trips throughout Europe, US, and Oceania. To guide its revenue management function, the client relies on demand forecasting, and stock and price management. This paper aims to provide a deep understanding of the current pricing and stock planning, current processes and management capabilities in the Revenue management function at Indie Campers. To understand the Revenue management functioning, a literature review of the most important concepts is provided. After diagnosing, analysing, and experiencing the use of the current processes and capabilities at Indie campers, a glossary, and a playbook are conceptualized. These approaches serve as a guideline with the aim of, respectively, formulating and structuring the most important concepts, and elaborating the key steps and best practices for effectively solving revenue management related challenges at Indie Campers.
Autores principais:Scandroglio, Giovanni
Assunto:Strategy consulting Revenue management Pricing strategies Stock management Glossary Playbook
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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