Publicação
How AI is reshaping football’s competitive landscape [how AI empowers the HR function to attract and engage]
| Resumo: | This thesis explores how artificial intelligence is transforming professional football across three core areas: scouting and recruitment, training and performance optimization, and injury prevention. Drawing on academic research, industry case studies, and expert interviews with figures like Sporting CP’s leadership, it analyzes both current applications and future trends. The work highlights how AI enhances decision-making and competitive advantage, especially for resource-constrained clubs, and examines the cultural, organizational, and ethical challenges posed by these technological shifts. Ultimately, it reflects on how football can balance innovation with preserving the human essence of the sport. |
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| Autores principais: | Magro, Ricardo Marques Vasconcelos |
| Assunto: | Artificial intelligence Football innovation Scouting and performance Injury prevention CEMS MIM |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis explores how artificial intelligence is transforming professional football across three core areas: scouting and recruitment, training and performance optimization, and injury prevention. Drawing on academic research, industry case studies, and expert interviews with figures like Sporting CP’s leadership, it analyzes both current applications and future trends. The work highlights how AI enhances decision-making and competitive advantage, especially for resource-constrained clubs, and examines the cultural, organizational, and ethical challenges posed by these technological shifts. Ultimately, it reflects on how football can balance innovation with preserving the human essence of the sport. |
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