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Portuguese consumers- perceptions of fast fashion brands

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Resumo:The awareness of the fashion industry's negative impact and concern for the environment have been increasing in the last few years. This study aims to understand why Portuguese consumers buy fast fashion if they have environmental sustainability concerns. It analysed whether Portuguese consumers are concerned with environmental sustainability; how they perceive fast fashion brands and their preferences; as well as important consumer segments. These findings were obtained from the existing literature, interviews conducted with industry experts, a consumer survey, perceptual map, conjoint and cluster analysis. It was concluded that Portuguese consumers are willing to purchase sustainable products despite finding barriers
Autores principais:Palma, Catarina Maria Reis Montenegro
Assunto:Consumers perceptions Perceptual maps Atributes correlarion Fast fashion
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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