Publicação
Internationalization of the Japanese convenience store model - marketing strategy approaches for the entry of seven-eleven Japan in France
| Resumo: | This research paper, Internationalization of the Japanese Convenience Store Model –Marketing Strategy Approaches for the Entry of Seven-Eleven Japan into France”,analyzes the significance of the Japanese convenience store model and its potential to gain further relevance in other markets. The Field Lab critically reviews possible entry countries for Seven-Eleven Japan to expand internationally –with France identified as the most attractive market in Europe. Subsequently, the paper formulates entry recommendations, allowing Seven-Eleven Japan to differentiate its offer and launch effectively in the French market through the implementation of marketing strategies. |
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| Autores principais: | Martins, Diana |
| Assunto: | Marketing strategy Internationalization strategy Convenience stores Seven-eleven Japan |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This research paper, Internationalization of the Japanese Convenience Store Model –Marketing Strategy Approaches for the Entry of Seven-Eleven Japan into France”,analyzes the significance of the Japanese convenience store model and its potential to gain further relevance in other markets. The Field Lab critically reviews possible entry countries for Seven-Eleven Japan to expand internationally –with France identified as the most attractive market in Europe. Subsequently, the paper formulates entry recommendations, allowing Seven-Eleven Japan to differentiate its offer and launch effectively in the French market through the implementation of marketing strategies. |
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