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Gi expansion to the Netherlands – marketing plan

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Resumo:This work project presents a comprehensive plan for the international expansion of GI, a corporation which operates in the Portuguese glass industry. The study involves a meticulous company and industry analysis. Followed by the process of selecting a target international market, encompassing clustering and ranking countries based on their highest potential. The Netherlands was selected, which GI is recommended to enter through direct exports. This decision is supported by the development of a robust business and marketing strategy to support the project implementation. A financial forecast is included, demonstrating the project's profitability and long-term viability.
Autores principais:Nápoles, Francisco Filipe de
Assunto:Growth strategy International expansion Country clustering Strategic positioning
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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