Publicação
Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?"
| Resumo: | The purpose of this Work Project was to explore whether the high-end beauty brand Lancôme is perceived as a co-creating brand in Germany and how it can leverage on brand value co-creation to engage with its consumers. Two studies based on qualitative in-depth interviews with highly interested beauty consumers and with Lancôme managers from Germany were conducted. The research demonstrates that consumers and managers have a different perception of co-creation and that Lancôme is not perceived as a co-creating brand by German consumers. Thus, the insights of this Work Project may assist Lancôme managers in understanding how to engage with consumers by using co-creation. |
|---|---|
| Autores principais: | Raditschev, Laura |
| Assunto: | Co-creation Brand value Beauty brands Lancôme |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1865920607599722496 |
|---|---|
| author | Raditschev, Laura |
| author_facet | Raditschev, Laura Raditschev, Laura |
| author_role | author |
| contributor_name_str_mv | Silveira, Catherine da RUN |
| country_str | PT |
| creators_json_str | [{\"Person.name\":\"Raditschev, Laura\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Silveira, Catherine da RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Raditschev, Laura |
| datacite.date.Accepted.fl_str_mv | 2018-06-06T00:00:00Z |
| datacite.date.available.fl_str_mv | 2021-06-30T00:30:24Z |
| datacite.date.embargoed.fl_str_mv | 2021-06-30T00:30:24Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Co-creation Brand value Beauty brands Lancôme |
| datacite.titles.title.fl_str_mv | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| dc.contributor.none.fl_str_mv | Silveira, Catherine da RUN |
| dc.creator.none.fl_str_mv | Raditschev, Laura |
| dc.date.Accepted.fl_str_mv | 2018-06-06T00:00:00Z |
| dc.date.available.fl_str_mv | 2021-06-30T00:30:24Z |
| dc.date.embargoed.fl_str_mv | 2021-06-30T00:30:24Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/51784 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Co-creation Brand value Beauty brands Lancôme |
| dc.title.fl_str_mv | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The purpose of this Work Project was to explore whether the high-end beauty brand Lancôme is perceived as a co-creating brand in Germany and how it can leverage on brand value co-creation to engage with its consumers. Two studies based on qualitative in-depth interviews with highly interested beauty consumers and with Lancôme managers from Germany were conducted. The research demonstrates that consumers and managers have a different perception of co-creation and that Lancôme is not perceived as a co-creating brand by German consumers. Thus, the insights of this Work Project may assist Lancôme managers in understanding how to engage with consumers by using co-creation. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/b61c3eac-d865-41b3-8fc3-c17a57375d28/download |
| id | run_0ffa35e3b5e5968ea7829fb7dfd6971a |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/51784 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/51784 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Raditschev, Laura |
| publishDate | 2018 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThe purpose of this Work Project was to explore whether the high-end beauty brand Lancôme is perceived as a co-creating brand in Germany and how it can leverage on brand value co-creation to engage with its consumers. Two studies based on qualitative in-depth interviews with highly interested beauty consumers and with Lancôme managers from Germany were conducted. The research demonstrates that consumers and managers have a different perception of co-creation and that Lancôme is not perceived as a co-creating brand by German consumers. Thus, the insights of this Work Project may assist Lancôme managers in understanding how to engage with consumers by using co-creation.application/pdfpt_PTIs Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?"Raditschev, LauraSilveira, Catherine daHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2019747112021-06-30T00:30:24Z2018-06-062018-06-06T00:00:00ZHandlehttp://hdl.handle.net/10362/51784http://purl.org/coar/access_right/c_abf2open accessCo-creationBrand valueBeauty brandsLancôme809863 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/b61c3eac-d865-41b3-8fc3-c17a57375d28/download |
| spellingShingle | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" Raditschev, Laura Co-creation Brand value Beauty brands Lancôme Raditschev, Laura Co-creation Brand value Beauty brands Lancôme |
| status | NEW |
| subject.fl_str_mv | Co-creation Brand value Beauty brands Lancôme |
| title | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| title_full | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| title_fullStr | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| title_full_unstemmed | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| title_short | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| title_sort | Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?" |
| topic | Co-creation Brand value Beauty brands Lancôme |
| topic_facet | Co-creation Brand value Beauty brands Lancôme |
| url | http://hdl.handle.net/10362/51784 |
| visible | 1 |