Publicação
Stori: developing product-market fit for a peer-to-peer storage start-up
| Resumo: | This study presents a comprehensive study of the development and validation of STORi, a peer to-peer storage platform. Through a series of experiments, the research explores the product market fit, focusing on value proposition, customer segmentation, key activities, and marketing channels. The findings reveal a potential gap in product-market fit, suggesting that the current marketing strategies may not effectively resonate with the target audience. The study underscores the importance of continuous testing and refinement of assumptions regarding the Business Model Canvas to enhance engagement and success. |
|---|---|
| Autores principais: | Prantl, Valentin Benjamin |
| Assunto: | Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868415371077222400 |
|---|---|
| author | Prantl, Valentin Benjamin |
| author_facet | Prantl, Valentin Benjamin |
| author_role | author |
| contributor_name_str_mv | Duarte, Miguel Munoz RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Prantl, Valentin Benjamin\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Duarte, Miguel Munoz RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Prantl, Valentin Benjamin |
| datacite.date.Accepted.fl_str_mv | 2023-06-05T00:00:00Z |
| datacite.date.available.fl_str_mv | 2027-06-15T00:00:00Z |
| datacite.date.embargoed.fl_str_mv | 2027-06-15T00:00:00Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| datacite.subjects.subject.fl_str_mv | Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| datacite.titles.title.fl_str_mv | Stori: developing product-market fit for a peer-to-peer storage start-up |
| dc.contributor.none.fl_str_mv | Duarte, Miguel Munoz RUN |
| dc.creator.none.fl_str_mv | Prantl, Valentin Benjamin |
| dc.date.Accepted.fl_str_mv | 2023-06-05T00:00:00Z |
| dc.date.available.fl_str_mv | 2027-06-15T00:00:00Z |
| dc.date.embargoed.fl_str_mv | 2027-06-15T00:00:00Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/171580 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| dc.subject.none.fl_str_mv | Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| dc.title.fl_str_mv | Stori: developing product-market fit for a peer-to-peer storage start-up |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This study presents a comprehensive study of the development and validation of STORi, a peer to-peer storage platform. Through a series of experiments, the research explores the product market fit, focusing on value proposition, customer segmentation, key activities, and marketing channels. The findings reveal a potential gap in product-market fit, suggesting that the current marketing strategies may not effectively resonate with the target audience. The study underscores the importance of continuous testing and refinement of assumptions regarding the Business Model Canvas to enhance engagement and success. |
| dirty | 0 |
| eu_rights_str_mv | embargoedAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/c5c8e4dd-225c-4b79-9fa0-5a4dff177771/download |
| id | run_1104e4e5c44eea77e85543f42d9eb280 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/171580 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/171580 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Prantl, Valentin Benjamin |
| publishDate | 2023 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis study presents a comprehensive study of the development and validation of STORi, a peer to-peer storage platform. Through a series of experiments, the research explores the product market fit, focusing on value proposition, customer segmentation, key activities, and marketing channels. The findings reveal a potential gap in product-market fit, suggesting that the current marketing strategies may not effectively resonate with the target audience. The study underscores the importance of continuous testing and refinement of assumptions regarding the Business Model Canvas to enhance engagement and success.application/pdfpt_PTStori: developing product-market fit for a peer-to-peer storage start-upPrantl, Valentin BenjaminDuarte, Miguel MunozHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2033663012023-06-052023-06-152027-06-15T00:00:00Z2023-06-05T00:00:00ZHandlehttp://hdl.handle.net/10362/171580http://purl.org/coar/access_right/c_f1cfembargoed accessEntrepreneurshipLean start-upPeer-to-peer storageSharing economyCustomer development process8391315 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_f1cfapplication/pdffulltexthttps://run.unl.pt/bitstreams/c5c8e4dd-225c-4b79-9fa0-5a4dff177771/download |
| spellingShingle | Stori: developing product-market fit for a peer-to-peer storage start-up Prantl, Valentin Benjamin Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| status | SINGLETON |
| subject.fl_str_mv | Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| title | Stori: developing product-market fit for a peer-to-peer storage start-up |
| title_full | Stori: developing product-market fit for a peer-to-peer storage start-up |
| title_fullStr | Stori: developing product-market fit for a peer-to-peer storage start-up |
| title_full_unstemmed | Stori: developing product-market fit for a peer-to-peer storage start-up |
| title_short | Stori: developing product-market fit for a peer-to-peer storage start-up |
| title_sort | Stori: developing product-market fit for a peer-to-peer storage start-up |
| topic | Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| topic_facet | Entrepreneurship Lean start-up Peer-to-peer storage Sharing economy Customer development process |
| url | http://hdl.handle.net/10362/171580 |
| visible | 1 |