| Resumo: | This Work Project examines the evolution and variation of business models within the Online Video Gaming Platform Industry. In the present paper, an in-depth analysis of the cloud gaming value proposition is provided. Accessibility, affordability, and simplicity are the strongest components of the cloud gaming value proposition and differ significantly from the value proposition of other business models within the industry. Further, specific advantages and weaknesses of the business model are outlined, and overriding recommendations are presented to strategically optimize this business model. To conclude, key insights and limitations as well as future research are discussed. |
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