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Strategic business models of platform providers in the video gaming industry - cloud gaming value proposition analysis

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Resumo:This Work Project examines the evolution and variation of business models within the Online Video Gaming Platform Industry. In the present paper, an in-depth analysis of the cloud gaming value proposition is provided. Accessibility, affordability, and simplicity are the strongest components of the cloud gaming value proposition and differ significantly from the value proposition of other business models within the industry. Further, specific advantages and weaknesses of the business model are outlined, and overriding recommendations are presented to strategically optimize this business model. To conclude, key insights and limitations as well as future research are discussed.
Autores principais:Reyher, Natalie
Assunto:Strategy Business model innovation Business model Video gaming industry Cloud gaming Video gaming platform providers Cloud gaming platform providers Value proposition Value proposition canvas
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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